We had the good fortune of connecting with Nayri Kalayjian and we’ve shared our conversation below.
Hi Nayri, we’d love to hear about how you approach risk and risk-taking
When it comes to taking risks, I consider what would be the best potential outcome and what would be the worst-case scenario. If I’m willing to accept the worst-case scenario, I’m all in! There are no rewards in life without risk and experiencing failure. Being mentally prepared to accept the failure has always comforted me because I go into whatever the risk is, knowing whatever the outcome I will learn from the good, bad, or indifferent. My entire career has been built on risk-taking! I would not be where I am today without it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Lovella Bridal is a full-service bridal salon where you will be taken care of from the moment you walk in until the day you walk down the aisle. Celebrating over 50 years of love and creating forever memories for our Lovella Brides is what we live for. Lovella Bridal is a sophisticated, luxury bridal salon located in Los Angeles, CA. Lovella embodies a beautiful customized ambiance with over 6,000 square feet of space housing over 1,000+ gowns and accessories; designed to leave you with an unforgettable shopping experience.
In 2014 we walked into a construction site which is now our home. We had the ability to customize our entire floorplan and design from the ground up. What sets Lovella Bridal apart from other bridal stores is our state-of-the-art customized experience, welcoming, caring, and knowledgeable stylists that lead our brides to find their perfect wedding day look! It is extremely important for us to house a large selection of styles in various different price points not compromising on the quality of the products we feature. Our buyers ensure to have a variety of different designers with a wide range of price points starting at $2,500. Our expertise and knowledge are unmatched!
Nothing in life is easy! Certainly not a business where repeat clients are not typically a thing. We are always reinventing ourselves and the process in which we take brides through to find the perfect wedding day look.
I personally specialize in various different aspects of the business including our marketing and online presence. Instagram and TikTok are where I spend a lot of my time creating unique content regularly and driving traffic to our store. We’ve never arrived, we are constantly arriving.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When I’m not in Los Angeles spending my time at Lovella Bridal or The Americana at Brand the outdoor shopping mall we are located across the street from, you will find me in Santa Barbara, CA. Butterfly Beach and Fernald Point are my personal favorites to have a nice walk on the beach and layout. A stop at The LAB for a workout and Cryo Session will be a must. Breakfast will be a Backyard Acai Bowl or we will indulge in a Banana Kalua French Toast at Jeannine’s Restaurant & Bakery. Stop for drinks in the funk zone and eating at some of my favorite spots for lunch and dinner! I just love the feel and charm of Santa Barbara and think it is one of the best places to take someone special to you to spend some time!
Who else deserves some credit and recognition?
I would not be where I am today without my parents and family always supporting me and my mentors at Pinnacle Global Network. Special Thank you to Allison Maslan and her team for helping me to think big, dream big, encourage risk-taking, and not live life in fear! Shoutout to my favorite book that has helped shape my life and grow as a person called The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks.
Website: https://lovellabridal.com/ https://weddingfashionexpert.com/
Instagram: @weddingfashionexpert @lovellabridal @lovellaplus https://www.instagram.com/weddingfashionexpert/ https://www.instagram.com/lovellabridal/ https://www.instagram.com/lovellaplus/