We had the good fortune of connecting with Nicholas Macris and we’ve shared our conversation below.

Hi Nicholas, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I have been working within the clothing/fashion industry for 8 years now and it felt like a natural progression to start my own label 3 years ago. I got tired of being the consumer and decided it was time to create stuff I wanted to wear myself

Let’s talk shop? Tell us more about your career, what can you share with our community?
My name is Nic Macris, I am 28 living in Sydney, Australia. I currently run the label ‘Sweetdreamsbitterreality’ a fashion label made primarily here in Sydney. I also run a clothing/merch manufacturing company named Descry Print Studio, aswell as do Photography/creative direction.

I got where I am by being genuinely interested in what I do, I work for myself and love every minute of it. My passion for my work is what drives me and has gotten me to where I am.

I make things I want to wear and creative things I want to enjoy/consume

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There is alot to do in Sydney, it all depends on what your vibe is. Each area has a very distinct vibe/aesthetic wether your a laidback beach type person there is Bondi and the eastern suburbs or if your a grimy creative the inner west has alot to offer, King street in Newtown is my favourite area and where I live. It has the most diverse and interesting people and things to eat and do

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to my dad for supporting me when I run out of money

Website: www.sweetdreamsbitterreality.com

Instagram: sweetdreamsbitterreality

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.