We had the good fortune of connecting with Nick Bison and we’ve shared our conversation below.

Hi Nick, we’d love to hear about how you approach risk and risk-taking
When I think of the risks I’ve taken or am about to take, the first thing I think or see is the opportunity to benefit; internally, externally, by yourself or with other individuals, it depends on the circumstances of the risk. I think that taking risks, depending on their size and how beneficial/detrimental they are, have the potential to change the course of your life. Looking at my life up until the present, I feel I have and currently do take a lot of risks. In the past, I would not take a lot of risks due to fear of what may or may not happen given my actions in a situation. As I grew, I realized that my inaction in situations had caused me to miss out on a lot of opportunities throughout my life even if the risk was great to me at the time. I felt like I was missing out on living by just remaining neutral in every situation. My inaction had gotten so bad to the point that it was hard for me to voice my opinions off the risk that what I say might not sit right with those I’m talking to. I had been insecure about myself and when faced with risks, I would only see the negative aspect. At the same time, I was surrounded by individuals who took risks all the time, and that inspired me to take more. Even when risks can look scary, I look at the possibility of the positive outcome the risk has. With that in mind, I prepare myself as best as I can, and I take them. At the same, I feel there are risks that can be too great so I try to stay mindful and pick my battles to ensure success in what I do. If I ever fail or fall victim to the negative aspect of a risk, I take the loss and learn from it. Every “failure” is just a lesson in disguise for you grow and learn from in order to overcome future obstacles. Without taking risks, I would not be able to make music full time like I do currently. I took the risk of skipping classes to make beats and songs in order to get noticed by a record label. I then took the huge risk of sacrificing a stable education and possibly more stable future by dropping out of school to work with that label and make music my career. I’m not with the label anymore, so most would consider that failing in taking that risk, but I disagree. I learned so much about the music industry and how making music in the industry goes. I was also able to grow in how I make music because I learned different techniques from producers, songwriters, and engineers I’ve met while being out of school and following my passion. I can now make much better music independently, which was my goal from when I started, and I’m still not done growing and learning. I honestly never will be and I love that! There is limitless potential inside me, and I can activate that potential by living life, thinking independently, and taking risks.

Alright, so let’s move onto what keeps you busy professionally?
I think the thing that sets me apart from other artists is that I don’t sound like anyone else. I feel like I hear new artists say that a lot but I really don’t know anyone out who sounds like me, shout out my influences. That’s what I’m most proud of too. Sometimes I get bothered by it because I know people don’t always react the best to change or something unfamiliar, but at the same time I’d rather be unique than a copier so it I love it. I like to make music that’s mellow and dreamy but still really hard too. I produce most of my beats with dreamy melodies and hard drum patterns and 808’s to get that sound. I feel like I don’t really sing or rap solely but kind of both at the same time. Whenever I hear the beat and think of lyrics, I sing/rap in my head by default when I hear beats so I just go with it and so far its been workin out. Right now, I’m really excited to see how good my latest album “PNM, Vol. 1” does in terms of streams and fans, the videos I’m going to release, and the music I have planned to drop over the course of this year. I also have some merchandise I’m getting together to drop for the album, as well as starting a separate brand. I’ve been wanting to make clothes for some time and now I have the resources to get some brands going. I plan on focusing designing on cozy, luxurious, streetwear. All there was to getting to where I am today was focus, perfecting my craft every chance I got, planning, and networking. I wouldn’t be where I am today without those who’ve helped and supported me along the way. Networking is important because it allows you to meet those people, supporters, and friends who can get you through some hard times. While it’s good to be independent and providing for yourself, you can’t do everything by yourself, and you really don’t have to. A helping hand can go such a long way and I think a lot more people need to realize that. Make connections and don’t burn every bridge. It was not easy; in the past, I was lazy and focused on all the wrong things. I didn’t plan for anything so I never got anywhere with my music for a long time. I didn’t see my inaction as a problem and I would get mad because I didn’t understand why I wasn’t where I wanted to be as an artist. Once I overcame my complacency, things started changing for me, and I fully understood how I have to work for what I want. I want the world to know that I’m mainly here to inspire, give back to my loved ones, and build up my people and community. I want them to know that they can get through whatever struggle they’re going through. Physical or emotional, internal or external, they can surpass and accomplish their goals.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are soooo many good places to get food in the city. We’d for sure have to go to Simply Wholesome on Slauson for organic smoothies and some really good chicken and seafood patties, across the street to New Orleans Snoballs for some WILD shaved ice, Dulan’s Soul Food Kitchen on Manchester, and The Coffee Company for the best brunch around. We’d hang out at the Slauson Swapmeet and get some gold hoops and chains, go shopping on melrose and check out some nice streetwear and upcoming brands, hit Venice with some friends and ride bikes, and end the day at a nice studios with music, friends, and drinks. Who else deserves some credit and recognition?
First off, I wanna shout out my amazing friend Aminah Falaah of Mimi’s Magic Moss. She sells top notch sea moss and is the reason I even got this interview in the first place. One of the most genuine, kindhearted, and focused people I know in this lifetime, she’s always looking out for me with my music so its only right that I give her credit first. Second, I’d like to shout Fourth Eye Tribe, an artist creative agency currently based in Los Angeles and founded in New Orleans. Fourth Eye has my utmost thanks and gratitude for aiding me in releasing my latest album titled “PNM, Vol. 1”, out now on all musical streaming services/platforms, as well as teaching me different things about music and work as an artist that will aid me in my journey in being the best artist I can be.

Website: http://hyperurl.co/d2urq2

Instagram: https://www.instagram.com/diggbicknick/?hl=en

Twitter: https://twitter.com/bisonhoe

Facebook: https://www.facebook.com/nick.bison.940

Youtube: https://www.youtube.com/channel/UCsCjPrvjbO-nEpAvFH3cilA

Image Credits
Jayden Gillespie of Uni-Colors Entertainment instagram: @unicolorsentertainment www.unicolorsent.com Bruce Powers of FourthEyeTribe instagram: @bybrucepowers square.site/book/LFFDHMDYTQ8KP/by-bruce-photography Drafton Scott instagram: @draft0n Shingi Kamunyo of SightsbyShingi instagram: @sightsbyshingi linktr.ee/shingi Leyla Mikre instagram: @saintmikre youtube.com/leylafromthe818 Sophia Liv instagram: @sphialiv sophialivm@gmail.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.