We had the good fortune of connecting with Nicola Casale and we’ve shared our conversation below.

Hi Nicola, do you have a favorite quote or affirmation?
“Failure is not the outcome, failure is not trying” – Sara Blakely. Sara discusses how when she was a little girl, her dad would encourage her to fail. Each week, he would ask what she failed at and if she didn’t have anything, he would be disappointed. As a perfectionist, this resonated with me and changed my mindset on how I tackle projects. I’m learning to jump in, let go and try something without fear that it won’t turn out exactly as imagined. If it doesn’t work, find the positive lesson and begin again.

Sara also states “Don’t be intimated by what you don’t know. That can be your greatest strength and ensure that you do things different from everyone else”. Fear of not being the most experienced in the room has intimidated me in the past. I have worked on overcoming this fear and realizing that just because seasoned industry professionals do it one way, doesn’t mean it’s the only way. We shouldn’t be afraid to approach things differently, bring a fresh perspective and break industry norms.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Yellow Goat Design (YGD) is an award-winning design house that creates and builds statement lighting and architectural screens for hospitality, retail and commercial interiors worldwide. Our designs tell a story, evoke an emotional response and connect people to a space. YGD is different because we pride ourselves on originality. We are proud members of “Be Original”, a non-profit creative advocacy committed to informing, educating and influencing product designers, artisans, design professionals and consumers about the economic, ethical and environmental value of authentic design.

Our team of in-house designers and fabricators dream up products that create buzz and push the boundaries of traditional lighting design. We are proud that we stand apart from knock-off manufacturers and encourage the industry to elevate its standards. YGD values ethical design, fair labor and innovative material sourcing that bring the most unique and jaw-dropping products to an interior.

It’s not easy when other companies are on your tail and looking to knock you off for less. We focus on building relationships with the industry owners/developers, architects, designers and purchasers who share our values and don’t want what everybody else has. They take risks with design decisions and trust our team to deliver an influential icon to their space.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
California is full of magic and most of my east coast friends and family love to visit for the weather, beauty and culture. I’d start our trip in Napa and stay at Bardessono in Yountville. We would eat at any of Thomas Keller’s restaurants (Bouchon, French Laundry, Ad Hoc) and spend the day sipping wine at Scribe Winery. Head south, via the Golden Gate Bridge, and stop in Big Sur and stay at Ventana. Eat dinner at the Post Ranch Inn and watch the sunset – one of the most magical experiences of my life. Also, get your feet wet in the Pacific Ocean at Pfeiffer Beach (dogs welcome!).

Stop in LA and have the avocado toast at the Viviane Restaurant in the Avalon Hotel Beverly Hills (so good!). Do some shopping at the Country Mart (Goop and Doen are a must!) and stay for dinner at Farmshop. While lounging poolside at the Proper Hotel in Santa Monica, read “The Castle on Sunset” by Shawn Levy. You will learn all the secrets from the Chateau Marmont and be inspired to visit the quintessential hotel in Hollywood.

Keep driving down the PCH and end in Laguna Beach. Walk the oceanside trail, catch some sun and end the day with spicy margaritas at Javiers!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a shoutout to my parents. They instilled a strong work ethic in me from a very early age. They each worked two jobs, built a business together and made their dreams come true through dedication, hard work, and persistence. Their support allowed me to take risks, pursue my design passion and have access to opportunities that they never did growing up. Love you and thank you!

Website: www.yellowgoatdesign.com

Instagram: https://www.instagram.com/yellowgoatdesign/

Linkedin: https://www.linkedin.com/company/yellow-goat-design/

Twitter: https://twitter.com/yellowgoatdsgn?lang=en

Facebook: https://www.facebook.com/yellowgoatdesignlighting/

Youtube: https://www.youtube.com/channel/UCb4AY_MojMGrTO9dz5Vgn1A

Image Credits
YGD_Uber HQ San Francisco_Ribbon Sculpture_073.jpg – Uber – Photos courtesy of Jason O’Rear YGD_Two 22 South 9th Minneapolis_Custom Rod Fixture_004.tif – Two 22 – Photos Courtesy of Corey Gaffer © Gaffer Photography YGD_Hyatt Centric Ft Lauderdale_Custom Boat Hull_001.jpg – Hyatt – Photos Courtesy of Hyatt Centric Las Olas ygd_loews miami_tailfeathers 3_hires.tif – Lowes – Photos Courtesy of Nathan Kirkman ygd_macaron by patisse_nest_highres_00.jpg – Photos Courtesy of Nina Magon Interiors

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.