We had the good fortune of connecting with Nikki Witkin and we’ve shared our conversation below.

Hi Nikki, what role has risk played in your life or career?
I’m a very adventurous person by nature. I’m always up for a last minute road trip across the country, camping out of our car or sudden change in careers. I honestly believe you have one shot at this life and you really have the seize the opportunity to get it right for YOU. Take the chances that come your way. With Yard Sign of Mine and now Yardsignables I went with my heart and really took advantage of a simple idea I had to celebrate BIG! I say, say YES to change and experiences!

What should our readers know about your business?
We are a festively fun yard sign rental company that offers a huge array of celebratory yard greetings. From Birthdays to Babies and Graduations to Anniversaries we have options for every special occasion. I am very well aware there are many options when it comes to party decor and celebrations, we want to be the company that provides a positive experience. From the initial text message or phone call I want you to hear a friendly voice that is excited about YOUR event. We definitely realize how off putting it can be to call a company that sounds bord and disinterested, a company that treats you like a number. I am always a phone call away for every customer, everyone has my personal cell phone. We expect customer service to be at the forefront to provide an easy experience that keeps you coming back for years to come. We’ve grown the business by word of mouth and social media friends we’ve made, and we hope you, as a reader will share our story too. We want to be the company of friendly neighborhood signers. We are comprised of stay-at-home moms, turned entrepreneurs, we run carpools, cheer loudly at our kid’s baseball games and make soccer goodies bags in our off time. We are your neighbors. I’d like everyone to know that we are not a big, huge corporation, we are a small business with goals to makes a big difference in our community.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh how fun!!! A day out with friends. I think we’d first start our day at Bonjour Bagel in Los Alamitos. I would order a large Iced Vanilla latte with Almond milk and extra ice and their most delicious jalapeno bagel toasted with jalapeno cream cheese, made in house. YUM! We would then head down to the Long Beach peninsula with a packed lunch for the kids and spend the afternoon paddleboarding and SUP Yoga. I’d show my bestie around Second Street with the adorable and quaint shops and restaurants. This is an area we know well as my husband grew up a few houses from the hustle and bustle! A short walking distance to all of the fun treats and the ocean waves, it’s a treat for all! We would HAVE to stop at Sweet Jills to try one of their decadent chocolate fudge toped cupcakes. I think the kids could even share one, but I’m not sharing! We’d likely sit out and let the kids roller skate at PCH & 2nd at the Pidgeon Roller rink, a fun new addition to the city!

Sitting there I’m certain we’d recall my wedding where our good fried (and my husband’s teammate) Dave Wodynski officiated over my nuptials, the gentle giant and sweet soul. Dave, who worked for the city before his passing had visions of greatness for Long Beach. Often he hoped for something like PCH and 2nd before it came to fruition. I would take a trip down memory lane and dinner would be served up marina-side at Boathouse on the Bay. I would sit with my friend remembering how it seemed like just yesterday we were hosting our rehearsal dinner at this restaurant and now we sit with our own children. Wow! In planning a weekend, I realize Long Beach and the surrounding areas hold a lot of very special memories for me. It would be fun to plan a long weekend to reminisce and relive all of the special moments. I truely believe people are to be celebrated. It is MOMENTS that make the memories!

Who else deserves some credit and recognition?
I think I would be remis if I didn’t give a shout out to the person who laid a solid foundation for me and instilled a great work ethic in my life. My Grandfather, John Brady, was an amazing role model by always taking a pivot, change, and grow approach. I honestly don’t think I can say enough about what an amazing man he was. As a product of the Great Depression, he witnessed his parents struggle firsthand. He and his four siblings were uprooted from their home in Massachusetts and trekked west to California with the hope for a brighter tomorrow. As it was with many other families, California and the West provided hope, job security, and a solid future. John’s family put down roots in a tiny two-bedroom home in Los Angles, California. His parents were no strangers to starting over with a hope for a better tomorrow; they were child immigrants from Ireland whose parents also fled with the same intention of starting over for a better tomorrow. He worked hard for the family, a collaboration of sorts. When he reached adulthood he took another pivot, change, and grow approach and enlisted in what we now know as the Second World War. He answered the call and found himself fighting for the country of opportunity and hope. He was also able to witness firsthand, front row seat to the signing of the peace treaty ending World War II. With the pandemic I knew I needed to pivot, and I took a huge chance starting a new business at such a tumultuous time in history. I’m thankful to my grandfather for his stories of struggle and how he rose like a phoenix because of the pivot and change; for me it’s proven to result in growth. How can I not feel that its bred into me to pivot and change when necessary?

Website: www.yardsigofmine.com

Instagram: @yardsignables

Yelp: https://www.yelp.com/biz/yardsignables-long-beach?utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)

Other: We are experiencing the good kind of growing pains and are transitioning from Yard Sign of Mine to Yardsignables.

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