We had the good fortune of connecting with Nilla Allin and we’ve shared our conversation below.

Hi Nilla, is there something that you feel is most responsible for your success?
Authenticity is the soul of my brand. It’s about being true to who we are, what we stand for, and the stories we want to share. In a world saturated with fabricated narratives and airbrushed ideals, authenticity stands out as something new and refreshing. We don’t hide behind a veneer of perfection; instead, we celebrate our imperfections and embrace the uniqueness that makes us human. People can relate to my story and my organic come up. They recognize the talent, they see the work I’ve been putting in, and it’s cool because my fans are on the journey with me. I’m more focused on building a strong, and loyal fanbase over a quick blow up. In a world where trends come and go, authenticity and relatability stand the test of time. Staying true to these principles is the reason why my brand continues to thrive and grow stronger.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My rap style is dynamic and multifaceted, while also being relatable and authentic. What sets me apart is my ability to effortlessly navigate between various themes and emotions, showcasing a range that captures the essence of life’s complexities. My lyrics exude confidence and empowerment, delivering assertive lines that command attention and respect. I possess a very rare gift of crafting verses that tell stories and captivate listeners with clever wordplay. My authenticity shines through when I tackle real-life issues in my music. I’m not afraid to peel back the layers and dive into the complexities of real life situations. My listeners connect with the raw honesty of my narratives; they can relate to these experiences. I really pride myself in what I’ve been able to accomplish just from putting myself out there on social media. I have amassed over 10 million total streams without the help of a label or music industry connects. I’ve organically earned every stream through my content, without putting a single marketing dollar behind the music. It definitely wasn’t easy; it took a lot of consistency and hard work, but when you want something BAD, you are willing to do what it takes. Challenges are important because there is no success without failure. You need to be able to “flop” so you can learn from those mistakes and figure out what you need to do differently. A lesson that I’ve learned along the way is that you need to act NOW. We are always waiting for the perfect moment to start something, but that’s how you hold yourself behind. Perfection is the thief of progress; start now, in whatever state you are in, because people will be able to grow with you. They will see the come up as your content progresses, and your brand will be more relatable because of it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Since I’m always on the go, I really like a chill and laid back scene. If my bestie boots was visiting, we’d of course have to hit up some good brunch spots. I’d make sure we hit up all my favorite spots including Cork & Batter, Roscoes, SushiStop, Fiesta martin and others. We would definitely have to make time for a beach vibe. I LOVE the beach, it’s my favorite place to be. My friends and I also enjoy taking hikes; we’d wake up early and head for a nice hike at Kenneth Hahn Park. I don’t like LA’s night scene, and I strongly hate the club, but we would most likely check out a day party event if there was one.

Who else deserves some credit and recognition?
If it wasn’t for my strong support system, I definitely wouldn’t be where I am right now. My family and friends gave me the confidence I needed to go ALL IN on my dreams and pursue my passion. I really want to give a shoutout to my amazing mother! She’s supported me and has been ALL IN since Day 1. I used to be so scared to show people my music because I didn’t want people to judge me. So many people, including family members, judged me for the career path I was taking. They criticized me for leaving my job and choosing “instability”. My mom really held it down and had my back the entire time. Seeing my aunt, grandma and mom go so hard for me really gave me the confidence to Talk My Sh*t forreal.

Website: https://www.nillaallin.com/

Instagram: https://www.instagram.com/official.nilla/

Facebook: https://www.facebook.com/nillallin/

Youtube: https://www.youtube.com/channel/UCzoAaFhTNVNkFHqfrbOZaDg

Other: https://www.tiktok.com/@official.nilla

Image Credits
Kelly Parkinson Brice Morrison

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