We had the good fortune of connecting with Noor Amiri and we’ve shared our conversation below.
Hi Noor, how do you think about risk?
It is important to take a risk especially when it comes to improving your life or making career decision. We all take risks, although some may be more conventional than others. We take a risk to put ourselves through college for example, knowing there is the possibility of not even being able to land the dream job and pay back the student loans. We take a risk in small decisions as well, such as choosing what to wear to an event or someplace. There is a risk that you may be overdressed or underdressed or perhaps, someone will laugh at your appearance. Taking a risk is important however because it can define you and help you understand yourself.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I create the designs of my brand, Noorullah, which is a ready-to-wear menswear line. What sets us apart from others is the element of play in creating new designs for a unique appearance. I play with the silhouettes that are made for comfort and structural design to flatter the anatomy. We want to embrace being unique to bring confidence to the wearer. I am proud of my new collection that I worked on for about a year before finally launching it. The collection features nine items that are versatile for different occasions. I was able to launch my own business because I followed my intuition, setting both short term goals and long term goals to do so. Long terms goals were the macro milestones to achieve my business such as, obtaining my Bachelor of Fine Arts in Fashion Merchandising. And micro milestones such as, sourcing suppliers and factories. Following your dream and setting goals to work towards it step by step is important. Setting a big goal is possible to achieve, but it takes time. The challenge was the time management, especially in school. Each year the classes grew more advanced, and by the last semester I found myself taking five classes and working full time. In my last finals of that semester I was waking up at 5am to go to work and then taking two finals before breaking my fast for Ramadan at sunset. I overcame the difficulty of time management by believing in myself because I realized that we are capable of achieving so much more than we know. I learned that challenging myself is rewarding because I place myself in a position of growth. When designing a collection I also found the creative process challenging. I overcame this by taking each part step by step and believing that I will figure it out when it comes to that part. I figured out the process that worked efficiently for me. It was beginning with the basics that can almost hint to the next step. It is almost like different levels in a game that starts out easy before gaining momentum and becoming more challenging with each level. I have learned how I can be more productive and take advantage of those opportunities. I want the world to know that I am a lover of nature because it is beautiful and it also gives us life. My brand is sustainable by designing for longevity so that the looks can still be desirable in the future and also hold up in quality. We use fabrics that are made from long filament yarns, which have a better hand and are more durable. This also reduces waste during machine washes.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would have such a blast both in the streets and in nature. I live near San Francisco, which is my favorite city to play in. I would have a day to explore around Haight St. visiting Golden Gate Park of course. Taking a walk through this park always makes me tranquil. The fresh oxygen from the trees and the green grass is refreshing. There is also a garden and waterfall that I would visit for the colorful flowers and the calming water flow. We would go to Whole Foods for lunch at the deli and then visit the local stores. For dinner, we would have pizza and soda on Haight at the top of hill. We would visit our favorite museums throughout the week as well including SFMOMA, Legion of Honor, and DeYoung. It would be nice to see the progression of art in history and also the variating styles of different artists. After the museum, we would go for dinner at Da Flora, which serves authentic Italian food. Then we would go back to downtown and watch a play at a theatre. Also we would definitely go shopping at Union Square and visit all the designer stores to see the latest collections. Then go for a movie at the AMC theatre by Yerba Buena Center. It would also be a good time to visit the Redwood Grove for a hike. As well as the zoo. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mother is the person that deserves a lot of credit because without her, I would not have made it through a lot of challenging times. She was always there like a soldier to make sure I am in good health and on the right path. No one else cares about my future as much as her, and she never expects anything in return. She does everything in her power to make my life easier for me. The list of her contributions that lead to my accomplishments are too vast to even remember but they include: preparing fresh home cooked meals, providing quite studying environments, and providing guidance. Also, I went to Academy of Art University, which equipped me with the knowledge that I needed for pursuing my dream of being involved in the business of fashion. All of my teachers at my school were genuinely involved in the expansion of my knowledge. Whether it was my drawing teacher or my buying fundamentals teacher, they all made sure that I was learning the material and improving my skill and knowledge for a bright future. If I did not have such great teachers that engaged me in learning, it would have been unlikely for me to stay in the path of success.
Photographer: Elliott Alexander @2ls2tspls