We had the good fortune of connecting with Patrick Bojanic and we’ve shared our conversation below.
Hi Patrick, what role has risk played in your life or career?
Risk is about taking a chance and being prepared to accept the consequences if the results aren’t favorable. I had studied Law in Australia but having grown up in a musical family, playing a number of instruments myself and learning the skill of sound engineering from my godfather who used to own a production company in Adelaide, I loved the excitement and accomplishment of working in the music industry. After working successfully in Australia at Novatech Creative Event Technology as a sound engineer, working on some big shows and acts, my uncle and aunty, who were settled successfully in LA invited me to visit them and see how I liked it. A 3 week stay turned into 3 months. I returned again and then moved here permanently. It was a risk! I may not have found work but I was fortunate to sound engineer and tour manage for Smashmouth, Dave Stewart, Sugar Ray and more recently Uncle Kracker and Tonic. It was definitely a risk moving from the comfort of Australia, where I had settled into a successful position where I was working a number of large scale events to basically starting over in LA.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I set up Sparam Entertainment in 2019 to promote and nurture young talent. The first artist I signed was fellow Australian Julian De Vizio and have since expanded to represent a number of other young artists. I was lucky to be engaged by the Viper Room to run a monthly night there with my artists and was extremely successful with sell out crowds. 2020 was lining up to be a successful year with planned events at the Viper Room all year and also touring with Uncle Kracker, Tonic and Sugar Ray. The pandemic stopped everyone in their tracks so I decided in week 2 of the shut down to try live streaming. Our first season was a great success in my studio and I followed up with a summer theme for season 2 being filmed outside. Season 1 was very much a learning experience, working out the best ways to stream with professional quality sound as this is the most important aspect of a music live stream, closely followed by video quality etc. Season 2 we stepped up the quality of production by holding the streams outside and also by employing Erin & Jake Photography to handle the videography. No-one expected this lock down to continue for this long but here we are so Season 3 has begun for 10 weeks. The streaming has provided a great opportunity for young performers to demonstrate their talents and has kept Sparam in the public eye. We have made the most of social media platforms to expand exposure. Having a consistent presence is crucial to maintaining interest in the company and the performers and has led to approaches from a wide range of musicians to access our steaming services as well as interest from labels and agents in regards to our artists. It’s not easy running a business and I have been fortunate to have assembled an enthusiastic team to support our success. The real challenge during the pandemic has been the financial one but I have been lucky to secure generous support from DiGiCo for supplying audio mixing desks, Ultimate Ears, Streamlabs, and for Season 3, Gallagher Staging has provided me with a stage to raise the standard of production. 2021 promises to be very exciting as we launch a new album for our flagship performer, Julian De Vizio, and continue to release songs by other artists, Emily Coupe and Swedish High Coast Ensemble. I have also signed EDM act BedHed who is an incredibly talented writer and producer from Baltimore and which expands the genre representation for Sparam. Our comprehensive coverage this year has provided a solid foundation for our company and I am enthusiastically optimistic about shopping our artists to secure label endorsement and hopefully some touring when the world opens its doors post covid. The main challenge in launching your business is to stick with it and have faith in yourself and your ability to successfully network to reap results. Everyday there is some sort of set back but you need to back yourself and try to remain positive. It’s important to maintain a professional image and set your standard high and to not settle for anything less. Each day in establishing a new business you have to strive for improvement. Being a management company run by people who are highly trained and skilled musicians is a real advantage when providing feedback to artists and producing material. One of the keys to success in any venture is to be gracious to everyone that you encounter. You never know when you might need someone’s assistance to make something happen and your track record speaks volumes about the type of person you are. Sparam is doing very well in its early stages of development. We have great coverage in Australia as well as the US and have a solid fan base in Sweden. We are showcasing our artists through the Sparam Live Streams, video releases, digital streaming services, social media platforms and music licensing. By maintaining a high standard we are seeing that Sparam itself has a growing fan base who acknowledge this quality and view our YouTube Channel, Facebook or Instagram to check out our latest releases. The main lesson learned is to trust your own opinion and always have faith in your decisions. It is also paramount as a CEO to surround yourself with talented people, who each in their own way contribute to the company.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We have visitors from Australia every year and the first stop is always Santa Monica and then the iconic Viper Room on the Sunset Strip for a touch of the nightlife. The Cheesecake Factory is always a priority for visitors who have seen it on the Big Bang Theory. The Tar Pits, The Observatory and the Space Shuttle are always a great afternoon. A tour at Warner Brothers Studios, a walk around Universal City Walk, and a trip to Hollywood to check out the movies of the year wall are always great to show people the Movie side of this great city! If you’re in Hollywood, lunch at the Hard Rock Cafe or Mels is always great. Jones on Santa Monica is always a great spot for dinner or a late night feed and if you’re into anything music, grabbing a late night feed at the Rainbow Room on the Sunset Strip is a must. The history around the Strip is essential for anyone wanting a career in the music industry or to anyone with an interest in music. A trip to Long Beach and a tour of the Queen Mary is always great and we always head to Downtown to see the sites and a hockey game. Go Kings! The new soccer stadium and LAFC is a must for fans of soccer too. Sundays are well spent at the Grove and Farmers Market, where you can get some of the best food! It is also worth taking the 7 hour drive north to check out Sacramento, the capital and some of the historic sites around including Yosemite. This city has an endless array of options to keep you entertained. Everyone who visits vows to return!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Back in Australia, wanting to be involved in live music but recognizing the ‘responsible choice’ to go on and practice law, I will be always grateful to my uncle for calling my mom and saying ,’send him to me for 3 weeks and we’ll sort this out’. That was the beginning of a very fulfilling and rewarding career, so far, in Los Angeles. So I am grateful to my Uncle and Aunty and their company, SuperPop.Co Records for the their continued advice and support.
Erin & Jake Photography Emily Hafele