We had the good fortune of connecting with Pranav Shah and we’ve shared our conversation below.
Hi Pranav, is there something you can share with us that those outside of the industry might not be aware of?
For better or for worse, it’s how “constant” it is. Live entertainment is an incredibly deadline driven industry by its nature, so there’s not a ton of room to fall behind schedule. Because when doors open, or when the broadcast goes live, you and everyone around you better be ready to put on that show! But the positive side of this is just how collaborative everyone in this industry is, all moving forward toward the same goal, with several teams of people working with each other to make a vision into reality. Even under difficult circumstances, harsh physical conditions, or seemingly impossible timelines
., almost always, the show must go on!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Ever since I can remember, I’ve been interested in live production. From a young age, I was working backstage and was intrigued by what it took to put on a show and wanted to tinker with production equipment. I ended up going to theatre school at USC for a degree Technical Direction, and since then have worked in different parts of the live entertainment industry, including academic, traditional theatre, equipment manufacturing, and for the last 12+ years, producing live events and experiential activations. During the pandemic, I began freelancing full time, and started a couple companies doing the kind of event production management I had been doing, but also starting some work in video/film production and working with a partner to invest in some equipment to start a small rental company to support our own work. I’ve learned a ton along the way my entire career, mostly by doing and paying attention to those around me that are successful in what they’re doing, be it in business, management, or skilled artisans in the field making it all happen.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The Hollywood Bowl is one of my favorite performance venues and is right up the street from me. I love getting together with friends for an evening with a picnic and wine to enjoy the show outdoors. As a USC alum, any time in Expo park and the Coliseum is a great day. In the neighborhood, there’s a great cluster of bars and restaurants around Cahuenga & Selma that I enjoy. My quiet place nearby is the Hollywood Reservoir. Once you get up the hill, it’s usually so quiet and without many other people around the path.
Who else deserves some credit and recognition?
My colleagues, who many are also my friends, are who I’d like to shoutout. I work in an industry where everyone has to be very collaborative and work together to make the magic happen. Most recently, my business partner in one endeavor, David Fickas, and I have melded two different experiences out of college into one, and I think that’s been really fun and exciting. Greater than that is the network of colleagues and friends from college and early in my career, many of whom I still work with today.