We had the good fortune of connecting with Rachel Lang and we’ve shared our conversation below.
Hi Rachel, what role has risk played in your life or career?
I took a leap of faith as I started my career as an astrologer and psychic medium in 2006. I was living in Nashville, TN, at a time when astrology wasn’t anywhere near as popular as it is today. I was only one of two certified astrologers in the whole state. While I took a risk in starting a new business, I did it carefully and worked a full time job while I was building my business. Those first few years were a wild ride. With each decision I made, I weighed the risks with the rewards, and I discovered that my rewards were always the intangibles– the love of my work, meaningful interactions with clients, and pursuing a career path I enjoyed. Because these sorts of rewards are unmeasurable, it was a challenge to define success in those first few years. I wasn’t seeing as much financial growth as I desired then. So, I had to have faith and perseverance, and it has paid off! I’m grateful I stayed committed. Risk accompanies discipline. Once you take a step in courage, you need to steady yourself by implementing a solid plan of action. I took a risk in starting my business, but I grounded myself in that decision and found ways to make it work. With day-to-day decisions, I generally consider myself risk-averse. I have a pretty consistent routine and take care to maintain the life I’ve created. However, I have taken bold steps in my life and taken big risks in the process. There have been a few times in my life when I’ve taken big risks– like starting my business, moving to LA, and getting married. With each of those decisions, the “yes” inside me is so strong, I can’t ignore or fight it. The root word of courage is “cor” the same root word for the heart. Whenever I reach a point of indecision, I tune into my intuition and follow my heart. Then, I’m not afraid of the potential complications of taking a risk. My intuition has never led me down a wrong path.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started my business by giving three free consultations. That’s it. Three. Each one of those three referred me to three of their friends, and those clients referred me to their friends. Soon, I had built up a consistent client practice without marketing or advertising. In fact, I’ve never had to do much promotion. Clients have always come to me, and I’m so grateful for that! In the beginning as I grew my business, I went through phases when things were slow, and I questioned whether or not I had made a wise decision in pursuing this career. I used those slow periods to study and improve my understanding of astrology. I have had to learn lessons in faith throughout my career. When I started out, my career path was unconventional, and I had to pave my way. I’m grateful for two important mentors in those early years– Maryann Russell, a soul reader, and Thomas Parsons, a fellow astrologer. Building community was integral to the growth of my business as well as my personal development. In addition to seeing clients, I teach classes on astrology, psychic mediumship, and working with magic. I’ve just finished writing a book about magic that’s due to come out later this year. When I talk about magic, I mean the spiritual power in all of us that helps us shape our lives. In my classes, I teach others how to access this power as well as how to work with rituals and spells. I also write horoscopes for the Omega Institute and LVBX Magazine. I regularly post articles about astrology and spiritual topics on my website, speak at events, and host virtual monthly new moon gatherings. I’m always looking for ways to give back and help others. I offer discounts to anyone working at nonprofits dedicated to social justice and racial equity, and I give 100% of the donations gathered at my new moon gatherings to charity. We’ve raised thousands for organizations like the Los Angeles LGBT Center, the Equal Justice Initiative, and more.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love LA and never take for granted that we live in a city with so much to do and see. The food is one of the highlights of the area. With so many healthy food options, it’s hard to find a bad place to eat. Some of my favorite restaurants include Cafe Gratitude, Gracias Madre, Crossroads, Cecconi’s, Malibu Farm, Nobu, and AOC. For lunchtime, I like Juicy Ladies or Urth Caffe. I love strolling Abbott Kinney and stopping in for vegan ice cream at Salt & Straw after a trip to Mystic Journey. My wife and I enjoy hiking various locations. We’re fond of Topanga Canyon and Temescal Canyon in particular. We also love taking beach strolls at Will Rogers Beach or going to the Huntington Library. Our social lives have changed since Covid, and we miss seeing concerts, films, and art exhibits, or going to events with friends. Who else deserves some credit and recognition?
I wouldn’t be here in LA if it hadn’t been for Robin Keyser and David Yepiz. They are models of courage and tenacity. They started their tech media company, LVBX, in 2010, and they were years ahead of their time. LVBX is a media tech company that merges social media, video, email, newsletters, and texts to connect brand content direct to consumers. They focus on the aesthetics and beauty industries. I’ve never met more innovative thinkers and visionaries.