We had the good fortune of connecting with Rami Kalla and we’ve shared our conversation below.
Hi Rami, how did you come up with the idea for your business?
After graduating from ASU, I had been working at General Mills for about 3 and ½ years. I became disenchanted with the environment of Corporate America. I’d always had a passion for filmmaking, beginning at ten years old when my dad brought home our first video camera, but was never sure I could turn that passion into a business. As I researched the industry, I saw there was a real need for high quality video and good customer service. When I started Point in Time Studios, we focused a lot on small corporate events and local commercials. As we took on more clients, the word spread and we were able to grow our business and portfolio from there.
What should our readers know about your business?
Initially, I attempted to start an elderly relocation company. It was a good idea and, with the baby boomer generation growing rapidly, I knew it could grow into a lucrative business. Despite the potential for the business to make a lot of money, I realized quickly that I wasn’t passionate about it at all. What was the point in pursuing a business that I wasn’t passionate about? To follow my passion, I created Point in Time Studios. Now, we are on the cutting edge of our industry. Not only do we create traditional commercials and video, but we also create interactive online experiences. Our usage of VR and 360 Videos has allowed us to create some unique projects. Using virtual reality, we can take you inside a 5G chip as it’s firing off. Our 360 Videos help us put you inside your new suite or on your new balcony, where you can overlook the Mediterranean Sea and feel like you’re really there. With augmented and virtual reality, the sky’s the limit. My two biggest challenges at the start were managing capital and people. It took me a long time to really understand how to manage my cash flow effectively. It was a very difficult obstacle. Once I figured that out, the work got a lot more fun. As for people, it took me a while to realize that they were my main resource. I didn’t invest enough in my people early on and we had a higher turnover rate. As we’ve grown, we’ve focused on hiring and attracting the best people. They’re the ones who truly care and want to always make the best project they can. Who else deserves some credit and recognition?
I would like to shoutout Audrey Pepe, our Project Coordinator. Without her past 5 years of dedication and hard work, Point in Time Studios would not be where it is today!
Jason Bender (photos 1 and 3)