Meet Ravit Darougar: Founder & CEO

We had the good fortune of connecting with Ravit Darougar and we’ve shared our conversation below.

Hi Ravit, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
There is always “yes” for every “no” that you get, there are enough people out there that will want to work with you and grow your business. As a human nature, I used to feel disappointed if someone told me “no” and it wouldn’t let me focus on growing my business. Now we are getting so many opportunities, that we are focused on moving forward.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart from others:

As an independent and ambitious entrepreneur and immigrant Ravit knows first-hand the challenges of starting her own brand and trying to succeed in the competitive cosmetics industry .As a way of giving back, 4ever Magic Cosmetics donates $1 from each transaction on their website to nonprofit organizations that support low income women, cancer patients, the homeless, and animal rights. Ravit is also a strong supporter of the movement to end animal testing globally, hence all 4ever Magic products are certified cruelty-free and vegan by PETA.“A cosmetic brand is defined by its ability to transform, inspire self-expression, stimulate confidence and elevate one’s self-esteem,” says Ravit. “That’s the magic of cosmetics and the vision I have for 4ever Magic cosmetics.‘

Our company belief and brand are defined by its purpose to transform, inspire self-expression, stimulate confidence, and elevates esteem through the magic of cosmetics.

We Love Animals
4Ever Magic Cosmetics does not test on animals ever, and we never ask others to test for us. Double Shade Seductive Eyebrow Gel’s formula has never been tested on animals. Our formula is certified vegan & cruelty free by PETA. 4Ever Magic Cosmetics supports the movement to end animal testing globally. Our double shade seductive eyebrow gel is certified cruelty free and vegan. Our Majestic Angled & Spoolie Brush, woven with Luxurious Synthetic “Hair” and made Cruelty Free.
Double Shade Seductive Eyebrow Gel infused with safe, quality ingredients and made in U.S.A.!

Vision
4Ever Magic Cosmetics has a limitless vision when it comes to helping those in need. Double Shade Seductive Eyebrow Gel gives all women an extra boost of self-confidence as they walk through their days with more natural looking and defined arches, correcting sparse and imperfect eyebrows.

What you are most proud of or excited about:

One January 2021, I was live on QVC- the biggest shopping TV channel in USA, and it became a huge success. After one month, we became QVC “Best Seller” , see the attached image from their site.

QVC reordered with us and we are going to back live on their channel on June, 2021

How did you get to where you are today business-wise. Was it easy?

I got to where I’m due to being a believer and consistency are the keys to succeed. It wasn’t easy. Here is how I overcame obstacles:
I had issue with
MANUFACTURING EQUIPMENT – PUTTING ON ENGINEERING HAT
Once achieving the perfect formula, Ravit discovered there was no machine to pour two shades of formula into one glass ampule without meshing colors together. A huge problem! Her lab almost quit on her, but she wasn’t having it. Ravit rolled up her sleeves, contacted dozens of manufacturers, and purchased a machine and the various parts and nodules to modify it. After many failures, ultimately the lab team got it right.

Ravit’s perseverance and failure-not-an-option attitude, helped her team
modify machine to pour two shades, keep formula’s creamy/gel texture and substance into one elegant small glass jar to perfection.

METALLIC ROSE GOLD ALUMINUM LID
Once resolving the formula-pouring problem, there was the issue of the lid. Ravit was told that the rose gold metallic color would better adhere to plastic lids. She absolutely rejected plastic and had to search high and low to find a company with experience and skills to print the aluminum lids without altering her design. Lid had to be in metallic rose gold tint, logo on top and on the sides print a thin light taupe-brown line encircling the lid. Despite the added expense and time, she succeeded.

PACKAGING
Ravit knew what she wanted:
 Packaged in an original designed 2-part vertical box
 Printed in original 4EverMagic trademark color scheme of brown and metallic rose gold
 Create a dyeline to accommodate the original gold lace trim on one part of box

In the United States, it was cost prohibitive. Ravit turned to China, but was not happy with the major manufacturers she met—most wanted to alter her packaging vision in order to make it easier to produce. She declined. Then she was given the name of a Chinese man who might be able to help her. The only issue: he didn’t speak English. After communicating via a translator, Ravit hired him. After many samples and adjustments being sent back and forth from China, Ravit accomplished the packaging of her dreams.

Ravit’s packaging vision had to be as special as the consumers purchasing her product. She owed them that much respect to produce a high quality eyebrow cosmetic in a package as beautiful as the consumers.

What are the lessons you’ve learned along the way:
1. You should take breaks, otherwise you can burn out. I used to work nonstop, now I try to have more family time and take vacations, I feel that by doing that I’m more productive.

2. There is always “yes” for every “no” that you get, there are enough people out there that will want to work with you and grow your business. As a human nature, I used to feel disappointed if someone told me “no” and it wouldn’t let me focus on growing my business. Now we are getting so many opportunities, that we are focused on moving forward.

3. Whatever is right for your business is not what is right for others. I have been told, you should do a launching party of your company because everyone is doing it, but I took the funds instead of spending it one night party, spending it on constant social media campaigns and collaborations.

4. Hiring people and third companies who specialize in what they do, it’s super important to grow your business. I thought I could do everything by myself, but I was wrong, we are limited in time and to grow your business faster, you need a team. Not just one person.

5. Focus on one thing and constantly do the same in order to grow. Instead of launching a full makeup line, we have decided to focus on eyebrow kit and to be known for the amazing eyebrow kit product and I believe that is why we grow every month. It is easier to do marking for one product, rather a full line collection .

What do you want the world to know about you or your brand and story?

RAVIT’S 4EVER MAGIC COSMETIC PROMISE

From the day she launched her company, the sale of her first order of Double Shade Seductive Eyebrow Gel, Ravit has made donations to various charities that feed the homeless, help low-income at-risk or unemployed women by providing free products, and offering make-overs in preparation for job interviews.
A WOMAN WHO LIVES TO INSPIRE & EMPOWER

Ravit Darougar is a savvy entrepreneur who has launched a fast growing cosmetics company on her own, utilizing her resources, intelligence and wit. She is an immigrant who had to restart her life and career from the ground up. Through it all, Ravit understands the power of paying it forward and is always willing and ready to provide business guidance and personal encouragement for self-esteem and confidence .Social Media Influencers adore her and praise her energy and dedication.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I will take them to Malibu and hiking in Franklin Canyon- connect yourself to nature and mother nature it’s super important for healthy body and mind.

Who else deserves some credit and recognition?
I will like to dedicate the shoutout for my friend Abraham Joseph Pal who has a videography & photography production company- Pal Photography, for the last two years he has helped me to think outside of the box, than other beauty brands and developed skills to be more creative. Also he helped me to understand that our followers on social media want to see more of me as an entrepreneur and brand owner.

Website: www.4evermagiccosmetics.com

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