We had the good fortune of connecting with Rene Cornejo and we’ve shared our conversation below.

Hi Rene, can you walk us through the thought-process of starting your business?
It’s been a dream of mine to purchase a building to provide something I wish I had as a young teen; a safe creative workspace to explore various creative outlets. A place where the youth could be invested into by presenting opportunities to utilize their creativity. That would include hosting free workshops and classes in a variety of arts, such as Screen Printing, Designing, Photography and much more. In the early 2000s, as I ventured into owning my own screen printing company, my focus was working with other local artists and up & coming clothing brands; in the course of that run I had a blast learning the craft and interacting with other creatives. During this time I began hosting workshops at various grade schools teaching kids graphic design and screen printing. It was then that I began to see the need for creative workshops, but I also realized it was costly to put together and charging the kids was never an option for me. This is something I wanted to scale and continue to further invest into these kids rather than charging them to participate. Established in 2017, Raised Brand “A Brand for the Community” has become more than just a vision.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My passion has always been to surround myself with creative individuals, it’s about being communal and sharing your passions. Professionally, over the past 15 years of working in different fields of design, I’ve owned a screen printing company, worked in the corporate marketing world doing graphic design all while I was freelancing but constantly envisioning the bigger picture. It wasn’t easy but different doors would open, even though I still had to put in a lot of work, they would always open at the perfect time. A lesson learned has become this idea that if you’re doing what you’re supposed to be doing, then you don’t get tired of doing it and you’ll always have the drive to keep pushing. Sharing this mission with my kids and them being a part of this is something I desire because they will get to witness a place where the youth in the community are being guided and invested into.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In the San Fernando Valley, the go-to spot for some yummy breakfast has to be Humble Bee Café to get the day started, then you head over to House Roots for a good cup of joe. If you’re more of a brunch person then Breadologie Bakery is the jam! Born and raised in Los Angeles, there’s a lot of good food joints to checkout and I love to support local small businesses. I’m also an avid cyclist so I always try to get folks on a bike for some fun because there are so many places to explore. You could then jump on the freeway and head to one of many hikes in the LA area with great views or go hang out at the beach. You could also head downtown for lunch at Birdies and enjoy a good chicken sandwich with a donut on the side. Come dinner time, El Floridita Restaurant offers a cuban feast along with good live Latin tunes.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I was raised by a hard working mother who I admired and because of her, working hard is not foreign to me. The support my wife has given me is unmatched, having her in my corner gives me a special superpower. Another big part of my success has always been my network of amazing talented friends who believe in this vision just as much as I do; I don’t think we can truly be successful on our own.

Website: https://www.raisedbrand.com/

Instagram: Raisedbrand

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