We had the good fortune of connecting with Richard Hernandez and we’ve shared our conversation below.
Hi Richard, what was your thought process behind starting your own business?
A big hurtle that most independent workers go through is having to face the difficulty of starting up. In this case, in the early stages, filmmakers and various artists have to manage everything on their own. A do it yourself approach is almost always the case and unless you have financial help from an outside source, you’re going to have to quickly adopt that DIY way of thinking. A nice idea to help remedy the pressure from that, was to face it all together, as a collective. Help one another, while also learning as we go. Better to face things as a group than alone. The idea for Ramblings was that it had to be both an opportunity and an output for your early works or for as long as you’d like.
Alright, so let’s move onto what keeps you busy professionally?
Most of my film projects are no-budget/low budget works. I often shoot on location in the streets of East Los Angeles. One thing I had in the back of my head when first starting to film, is that I had to make use of my resources. Make use of what you got and what’s in your reach. In this case I also wanted to showcase our part of town. Show a perspective of your hometown, not many see it the same way. So it would be pretty cool to shoot at locations that you find interesting, use it as your backdrop.
Using real locations opposed to buoy sets is always the way to go when starting off. It’s even more appreciative when bigger budget projects keep that method of filmmaking.
I find it very satisfying when you manage to pull off a project with little money. Go in with enough confidence and help and your result would be something great to look back to, to say the least.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s the restaurants and the hole in the wall shops, really. If anyone were to visit East LA, stuff like Milpa Grille in Boyle Heights, the food trucks in Whittier Blvd. Seite Books (bookstore) in Boyle Heights, Record Jungle in Montebello, Game Hogs in Montebello (retro video games store) and Golden Age Records in El Sereno. Get ready to spend money on good stuff.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Check out One For Safety, a group of good filmmaker buddies of mine host this podcast covering various topics. Entertaining and a good listen.
– Richard A. Hernandez – Felipe Rodriguez Spirit of Independence Film Festival – 2020. – Poster Design by Chris Barnes/ Brutal Posters.