We had the good fortune of connecting with Robin Baab Olascoaga and we’ve shared our conversation below.
Hi Robin, what led you to pursuing a creative path professionally?
I have been drawn to the arts my entire life. Growing up, I threw myself into many artistic endeavors from dance to ceramics to drawing and I have maintained an appreciation for art and design throughout my entire career. My career has spanned the architecture, package design, wardrobe styling and events industries, all of which have surrounded me with the most creative minds. I feed off of the energy of fellow creators and this has encouraged my own creativity to flourish. Event production allows me to collaborate with the most amazing creators from floral designers to chefs to graphic designers and orchestrate incredible environments that connect people. Designing events is truly my passion!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
RMBO Collective is a full-service creative agency creating extraordinary event experiences from brand and product launches to weddings to intimate dinner parties. We infuse soulful intention with thoughtful hospitality and meticulous attention to detail to create curated, connected experiences for everyone celebrating. I believe that form and function are equally important, so our events do not just look beautiful, but they also have impeccable flow, make each guest feel incredibly well cared for and delight every sense. I always say that a guest may not remember the colors of the flowers in their dinner centerpiece, but they will absolutely remember if they were too hot or cold during dinner. We make sure everyone is comfortable so they can be fully immersed and delighted in the experience. I’m proud to be a female owned, female-run business and to share what I’ve learned throughout my career with the next generation of emerging event professionals and entrepreneurs. I share my love of curating and styling beautiful tablescapes in my e-course and live design workshops to teach home entertainers and event planners how to set gorgeous, impactful tables at any budget. Of course, the road through entrepreneurship is wild and bumpy, but I wouldn’t trade any of it. I’ve certainly made mistakes along the way. One big booboo I made was not trademarking my business name from the beginning. 3 years in, I discovered I was inadvertently sharing my business name with another company, which ultimately launched a long rebranding process. The second time around I got it right and trademarked my current business name. It was a setback, and I beat myself up about it for a while, but then I dusted myself off and got back to work. And now I have a cautionary tale to tell everyone starting a business: trademark your name. I think we are defined more by how we respond to challenges than successes. Failures are inevitable along the way, but the real strength comes from continuing to push through to make your dreams happen.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’d start the week with a hike through the canyons. I love Tree People in Studio City. We’d follow that with a stop for cupcakes at Susie Cakes. It’s all about balance, people. I’m an art and design buff, so I’d want my friend to see the best of the LA museums — The Getty Center for its incredible architecture and classic art collection, The Broad downtown for its modern collection and the Huntington in Pasadena for the gorgeous botanical gardens. We’d stop for a little more design appreciation at The Santa Monica Proper Hotel. It’s a Kelly Wearstler masterpiece and I’m obsessed. Just sitting in the lobby and people watching is so fun. Retail therapy is an LA must and there is no shortage of amazing boutiques with curated goods. Some of my faves around town are Urbanic in Venice, Midland Shop in Culver City and Greenwood Shop in Valley Village. Throughout the week, we’d stop by my favorite restaurants and bars. We’d get brunch at Petit Trois le Valley in Studio City, the city’s best burger at Goldurger in Highland Park and late night eats at Leo’s Taco Truck on La Brea. We’d stop by the Roger Room in West Hollywood for cocktails, Augustine Wine Bar in Studio City and back to Petit Trois for their incredible briny martini. Nothing beats a drive along the ocean. That beautiful Pacific never disappoints. I love stopping by Malibu Seafood on our day trips along the coast. Fish and fries and clam chowder, please!
Who else deserves some credit and recognition?
My husband, Raymond Olascoaga, is my biggest fan and most fervent supporter. He encouraged me to quit my day job years ago and pursue my own business. He believed in me before I even believed in myself. I truly would not be here today without his love and support. I also credit therapist Jaimi Brooks and her Entrepreneurial Women’s Group, for which I am a member. This group has helped me navigate the highs and lows of business ownership and the personal challenges that come along with it. I love being part of a network of strong women that encourage each other, share each other’s successes and lift each other up during tough times together. We have really supported each other during the difficulties of 2020.
Image 1 (headshot in front of table): Lorely Meza Image 2 (warehouse): RMBO Collective Image 3 (al fresco dinner): Heather Kincaid Image 4 (oceanside ceremony) Rebecca Yale Image 5 (Our Favorite People escort cards): Rebecca Yale Image 6 (brunch table): Rachel Havel Image 7 (beach birthday picnic): Birds of a Feather Image 8 (gold ballroom reception): Jana Williams Image 9 (cocktail hour lounge): Jana Williams