We had the good fortune of connecting with Ro Souza and we’ve shared our conversation below.
Hi Ro, can you walk us through the thought-process of starting your business?
Me and my family were going trough some personal changes (regarding sustainability and living simple) and somehow what I was doing back then did not resonate with all that so I started thinking a way to make my business in an intentional, consciously eco friendly one.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
At first all I wanted to make was to turn my business into an eco friendly one so I learnt about natural dyeing and thought about products that were made intentionally, not only in the process but in terms of functionality and uses as well as the color palette: gender neutral, timeless palette, products that every member of a family or home could use regardless of age, gender or taste.
Its not easy at all… dyeing is a time consuming technique and somehow expensive and apart from sustainable I have to think in profits too, even when I’m not trying to be a traditional entrepreneur (I have my personal point of view of profits and Western Capitalism but that’s a long a different subject now ha)
I ´ve learnt so so much in the way, I’m still learning which is a challenge and something good too!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I´ll take them to Santa Fe without hesitating! Its 3 hrs ride from my home and has one of my favorite spots: the Georgia O´Keeffe home and Museum in Abiquiu and Santa Fe. The whole city it´s sooo beautiful and if you are into photography would be having postcards in every corner. After taking them there, I would probably take them to Taos or White Sands, which would be a longer ride but would definitely worth it ! I have to admit that spicy southwestern foods are not my thing but there’s many options if they do.
New Mexico is surprisingly fascinating: architecture -those pueblo style homes are simply beautiful- food , landscape and its colors… did I mention how I love them? I’m a huge fan of Chile ristras even when I’m not going to eat them haha but I’ve been enjoying every piece of NM since I got here.
Who else deserves some credit and recognition?
So many people inspired me in this journey, but I think who deserves the credit is my husband who always believed in my project, support me and is there for me 🙂
they are all mine