We had the good fortune of connecting with Roni Gershom, Founder of The Beach Society and we’ve shared our conversation below.
Hi Roni, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I came up with the idea for The Beach Society about a year ago after an inspiring trip to one of my favorite aesthetic beach towns, Tulum Mexico. I was in awe of their decor, styling and beachside lounging experiences. I realized we didn’t have anywhere in Los Angeles where I could re-create my favorite experience of lounging luxuriously on a beachside daybed. I quickly realized I was on to something. Shortly after the launch of The Beach Society, I also decided to add on the already popular pop-up picnic experiences, but make them ultra high end. I found some of the most amazing florists and charcuterie makers in LA to join me in curating perfect picnic experiences that look professionally designed and planned.
Alright, so let’s move onto what keeps you busy professionally?
When I came up with the idea for The Beach Society, I quit my full time job and jumped with two feet in to commit to this business. I am proud of starting my business at a young age, being a woman owned business, and doing it all on my own. Being a first time entrepreneur is never easy and there are many learning lessons along the way. New challenges come up every day, but the most important thing I have learned is to stay calm, adapt, be persistent, and believe in yourself!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I may be biased- but I would most definitely take them for a few beach days. One day on the daybeds and another for an adorable Beach Society girls picnic with plenty of photo opportunities! We’d go to lots of good restaurants, lounges and hotels. A few of my favorite Italian spots with fabulous food and ambiance- Elephante, Wally’s, Olivetta. Incredible sushi at a hole in the wall spot in West Hollywood called Sushi Fumi. For upscale sushi, I would recommend Koi in West Hollywood, which has one of my all time favorite sushi rolls. On Saturday evening, drinks at the Pendry rooftop and down to their club afterwards. I’d visit the funky and cool Proper Hotel for brunch or dinner. I’d also absolutely recommend they stay at one of my favorite hotels in Los Angeles called Oceana Hotel, which is now partnering with The Beach Society! This hotel has tons of exclusive experiences for their guests and even have a beach butler service alongside our daybed reservations!
Who else deserves some credit and recognition?
I would like to dedicate this shoutout to my dad! When my idea sparked for The Beach Society, he was the first one I called to pitch the idea to. I’ve watched my dad, who was an Israeli immigrant, work so hard our whole lives in different business ventures, until he became a successful entrepreneur himself. Thank you for encouraging me, challenging me and mentoring me.
Photgraphy Credit: Malcom Lee, Kyle Herbert