We had the good fortune of connecting with Rosie Gold and we’ve shared our conversation below.
Hi Rosie, what role has risk played in your life or career?
It was a bright and sunny day in LA. Tuesday to be exact. Much like the day before, much like the day would expect to be the next. I was on my usual metro train ride to El Segundo, Ca to sit in my cubicle and continue to slowly kill my soul in the ever so prestigious company of Boeing. I could feel it, in the depths of my soul, that my spirit was dying a little more and more each day I stepped foot on that campus. “Is this what the next 30 years of my life will look like?” I asked myself. I just could not live with that. I did not want to look back on my life with regret. For as long as I can remember I had a strong curiosity and interest in hair, and I had the undying desire to follow my heart’s passion and dream of doing hair. Even if that meant leaving behind the security and dream of many. I just had to listen to my inner gut feeling – defying everyone around me and everything that ever made practical sense to anyone. I had gone through college, obtained a bachelor’s degree, and landed myself a job that could only be dreamt by many. But it wasn’t enough for me. it wasn’t my heart’s calling. It wasn’t MY dream. I just had to listen to myself and take the risk. This inner calling had been poking at me at a young age. I went from $30/hr to less than $10/hr in a matter of seconds. But I was happy. I knew the road ahead would be long and hard but in my heart I was happy. I was excited. I was alive again. I was excited to go to work every day. To smell the scents to feel the feels. To make the mistakes, to learn, to grow. I was fully interested and fully invested. This is what I wanted to do all along. For as long as I can remember, this path always called for me. But I never had the support or guidance to try to take risks to explore, or to learn. It was always taught and preached to stay safe and travel the road most traveled. Follow this formula to “success.” And that’s what success means. That’s what success meant to my upbringing. But I had to follow my own path to my own definition of success. Thus I dropped everything and left it behind in order to cultivate my own life and future. Needless to say, taking risks has played a huge role in my life and career. And with that, I leave you with “the risk you’re afraid to take could be the thing that changes your life.”
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Soaked In Bleach Boutique Salon is a hair salon and creative space where most typically we specialize in hair transformations and, well, soaking hair in bleach. On any normal day we tackle naturally dark-haired clients wanting to go blonde or in the realm of blonde. The current desired aesthetic that our clients reach for range from a full global bleach out (where the roots to the ends of the hair is bleached out), to a dimensional ombre (a softer grow out with a lower maintenance upkeep), to a balayage (even more dimension than a dimensional ombre and even less maintenance). In addition, we offer hair extensions (sewn in hand tied wefts and k-tip) and texture modification services (Japanese straightening and Brazilian Blowout). I am most proud of working through this pandemic and coming out stronger than ever before. Before the pandemic I was a commission stylist at a salon but once the pandemic hit, I took a risk with my partner to open a whole new salon and I became my own boss. Instead of sitting around waiting for a few months when there was a stay-at-home order, I decided to do the best I could with what I had. Of course, it would be so much easier and relaxing to take some time off and sit around and pick up a new hobby, but I decided to create a whole new business instead. I am really excited to see where this will take us. I especially love the fact that the space is not just a salon but a creative space as well that can be utilized to feature other forms of art such as musicians and DJ’s or even hopefully tattoo artists. The possibilities are endless, and we love embracing the creatives. Business wise, I got to where I am today by being determined and open to possibilities in addition to having the help and support of Mikey Nitro who is an experienced Senior Environmental Designer and Art Director who works on successful brand homes. I did go to college for marketing which, at the time, I wasn’t sure exactly what I wanted to do. On top of marketing experience, I also worked in 3 different salons before opening my own so I observed what each space did – what worked and what didn’t – and hopefully incorporate that into my business model. In addition, I am constantly searching for what is new or any helpful hints and tips as I continue to learn and keep myself up to date with the current trends. In hindsight, in a sense it was easy but in another sense it definitely was not easy – it definitely takes effort. But anything worth doing is not ever easy. It was more difficult to open during the pandemic because pretty much everything was taking 10 times longer than it should have as most people are not working in the office but working from home. So, things that you could usually get done in one day would take a few weeks. Plus, I do not have any experience in opening a business myself, so every step of the way felt like pulling teeth. In addition to everything taking 10 times as long, I had to rely on unreliable people who do not care about my project the way I do. Its frustrating when no one shares your same passion for what you are working on and could not really care less if something gets done perfectly. It definitely takes a lot of patience to work through the hard parts. Things were time sensitive; we wanted to have all our ducks in a row when the stay-at-home order was lifted. I would say not everything was at 100% when we opened again, but it was at a functioning level and I am so grateful for my loving and understanding loyal clients. The lessons learned along the way is you can never be too detailed and diligent. Every issue that happens cannot be blamed on anyone but yourself and if things do not go as expected it is because you did not pay enough attention to the details. But at the same time, I learned that it’s not that serious and everything can be fixed and worked out. It is not going to be the end of the world. And a little patience goes a long way. What I want the world to know about our brand and story is Soaked in Bleach Boutique Salon isn’t just your typical hair salon – it’s also a space for creatives. On top of being a home for talented hair stylists it is also a space for creatives. With Mikey Nitro, in the future we will be transforming our salon into a creative space for musicians/DJ’s to perform and artists to share their craft.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In the event that COVID-19 did not exist, for the arrival of my best friend I put together a few things we could do. I would make it a loose, no stress itinerary, used more for following our moods rather than a strict schedule, as just spending time together is the most valuable thing to do together – which seems to be the theme of the salon as well. Clients come in with photos for inspiration not duplication and we both enjoy each other’s company at the same time. So since my best friend will be in town for a week, aside from spending time at home hanging out, cooking together, drinking wine and doing skin care routines, one of the main beauties of LA is that it is a melting pot of culture and variety. With that in mind, I would steer far away from the touristy Hollywood Blvd. tour and show my best friend the things I personally love about LA. One special thing about LA is it’s close proximity to a variety of many types of environments – the beach, the desert, and the mountains. Among the options I would suggest are Venice Beach, Joshua Tree, and The Sequoias. All three of these places are close enough where we can experience either all three or just one. We also have a huge variety of quality food ranging from so many different cultures and ethnicities. From Asian to Mexican to the standard American food, any type of food you are looking for it is pretty easy to stumble upon a gem in LA. A few spots worth mentioning, and visiting are For American food: Love Hour For Chinese food: Mama Lu’s, Din Tai Fung, World Seafood Restaurant For Vietnamese: Golden Deli, Summer Rolls For tea drinks and boba: Tiger Sugar For desserts: The Pie Hole, Modo Hawaii For Japanese: Marugame Monzu, SushiGo 55 For Shabu: Haidilao, Shabuya For breakfast/brunch: the Hart + the Hunter, Blu Jam And lastly street tacos! But if they typically come out at night and if they aren’t out yet and we’re looking for some good tacos, I have been enjoying tacos 1986 for their adobada quesadillas with their special black sauce. Shopping is always a fun pass time to pick up souvenirs and knick knacks – Fairfax and Melrose are always some good winners on top of local shops, maybe those shops on Sunset Blvd and vintage stores. The music scene in LA is always ripe, vibrant and fresh. So our nighttime activities can encompass watching different, new, up and coming genres from local heavy metal bands, punk and rock bands, to local hip hop artists and DJ’s. Subculture scene in la is unlike any other city I know. A lot of music originates from here so it would be exciting to experience that with my best friend. Lastly, if they’re down LA has some of the greatest tattoo artists from all over the world, so it would be such an honor to get a piece done by one of them. I love that LA embraces authenticity; the music, the culture, the food, the overall flavor of LA is all authentic. That is something we want to keep and showcase with our brand, Soaked In Bleach. Before Soaked In Bleach existed the salon used to be a well-known salon for the older generations and the neighborhood for decades. We want to continue the success of the previous salon but also expand it bringing in a style that the city never knew existed. The previous owner is still working with us so we plan on continuing to serve the local clients as well as the new to expand the neighborhood’s culture. We are currently bringing in clients from all over Southern California and even some from Texas and Florida. It is our hope that we can continue to serve our current clientele as well as bring in a wider variety to offer a fresh new vibe.
Who else deserves some credit and recognition?
My success has only come into existence because of everyone around me. From the clients, good and bad, to the idols, to the mentors, to the peers, classmates, those who have come before and after me. To my family, my friends, and even enemies. But there is one who has pushed me further than I thought I could ever go and who held me up when my knees were weak, put me back together time and time again after I have shattered. In this industry, as with all industries, there are good days where everything goes as planned. Where your project’s result is better than you could have ever imagined. Where there were just the smallest bumps in the road and everything is smooth sailing. But of course on the flip side, there are definitely the hard and tough days where things did not go as planned or an issue presented itself where you didn’t know what to do; you tried what you thought would work but it didn’t. Days where there is no income. Days where the person next to you is performing better and quicker than you. At times, it may seem as though there are more of the hard days than the easy days. And without a strong will and support system, one can easily throw in the towel, quit, and move onto something perceived as easier; only to find that nothing in life worth doing is easy. Mikey Nitro, my partner in business and in life, has been my all-time biggest reason for success in what I do. He is the backbone of my strength and mentality. He has taught me about resilience. Hard work. Dedication. Getting things done. Spending time where things matter. Self-value and self-respect. Without him, I just might have quit this industry and gone back to corporate America – the safe route, the soul crushing route. I owe taking my success to the next level solely to him, my life mentor, Mikey Nitro. Mikey Nitro, who can be found on Instagram @nitro.3dm, is a true creative with the Jordan/Kobe mentality. Art Director/Senior Environmental Designer by day and constant go getter by every other moment of his life. His life is defined by setting goals and obtaining what he wants not allowing anything to get in his way all the while making it all look so good and effortless every step of the way. I am inspired by and truly admire his ambitions, and I am so fortunate to have him in my daily life.