We had the good fortune of connecting with Ryan PR Morse and we’ve shared our conversation below.
Hi Ryan PR, is there something you can share with us that those outside of the industry might not be aware of?
The life of a song, from creation, then producing, then recording, then mixing and then mastering. It’s easiest to relate to the writing of a song and then the process of recording it in a studio. And most of us have heard of famous producers and might have some notion of what they do. But mixing and mastering are often overlooked or misunderstood, and both steps are critical to the sound of a song. Artists put so much effort into creating their music, then capturing it in the recording studio. But it’s not at all finished at that point. The mixing stage really enhances the artists sonic aesthetic and adds so much to reinforcing the intention behind the music. I jokingly refer to a song after it’s been recorded as something like a person at home in sweatpants and then editing and mixing are like cleaning up and putting on your best look. Mastering is like visiting the salon for the final polish. Momentum is growing in the music industry to acknowledge the role of a mix engineer as part of the artists team and recognize the creative input a mix engineer adds to the song. Derek Ali (mixedbyali) stands out as a proponent for encouraging creative partnerships between artists and mix engineers since music today is heavily defined by how it sounds. Look at Billie Eilish and the album that won 6 Grammy awards – When We All Fall Asleep, Where Do We Go? – it was recorded at home with her brother Finneas but Rob Kinelski was crucial in mixing and John Greenham mastering. Without them, it would not have sounded the way that it does, and anyone who thinks they can simply make a record at home and it will sound like that will find out why : )
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Access Analog is truly the first of its kind – we offer musicians and engineers the ability to use robotically controlled hardware in the cloud for mixing and mastering music. It’s a brand new concept and technology that is disruptive to the current choices of software emulations, expensive hardware, or recording studios. We have encountered a surprising amount of skepticism from people who don’t believe we are ‘real’ . We’ve displayed our robotics at trade shows and still encountered skeptics. What we’ve learned is that the final steps of mixing and mastering are very very important to everyone involved, and trust takes time to build in this community. It takes time for people to change their habits and try something new. We realized seeing is believing so we share more photos and videos of our facility full of robotically controlled equipment. And we have plans to offer a live link so you can see a live streaming video from inside our facility while you are connected to the equipment in the cloud. Also – hearing is believing, and we offer a few pieces of equipment free in the cloud for anyone to try. We respect all of the passion and wide array of methods for making great sounding music and are here to offer a new option for helping get the best sound. It’s been great getting emails from happy customers who are thankful to have the ability to use expensive hardware that they otherwise would not have access to. And we have some new exciting developments in the works that are really going to be a helpful addition to the world of music production!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Shout out to The Mint for being a great live music venue and surviving the pandemic! LA is so challenging to explain to visitors, but I recommend getting some perspective with a visit to the Getty Museum with its amazing art and views of the city. And I celebrate the wide variety LA has in the different neighborhoods from Silver Lake to Santa Monica. It’s great to visit the different areas and explore the food and venues. The Hollywood Bowl is always a treat, as is the Greek Theatre. On any given week LA has so many good events worth battling traffic for : )
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My business partner Chris Barrett is an innovator who continues to push Access Analog in new groundbreaking directions with his relentless drive to build on the platform he created of robotically controlled equipment in the cloud. Shoutout to Roy Silverstein, owner of Rarefied Recording in San Diego for nurturing me as an engineer and connecting me to Chris! Also my sister Kim has always had my back my entire life, I’m so thankful for her unconditional love and support! Jude Travis Phelps has been on this journey with me for over 10 years and been nothing but a source of encouragement and shared passion. LaQuin Lay has been someone who has supported and challenged me in the best way for 20 years. And shoutout to all of my collaborators – so thankful for all of the amazing talent and wonderful people that I get to work with!
Instagram: @rprm_music, @access.analog