Meet Sam Hajighasem | Founder, Venture Podcasting

We had the good fortune of connecting with Sam Hajighasem and we’ve shared our conversation below.

Hi Sam, we’d love to hear more about how you thought about starting your own business?
Ever since I could remember, I’ve been passionate about bridging communication gaps and fostering authentic relationships. Over the years, working closely with B2B and SaaS companies, I noticed a glaring issue – these businesses were struggling to forge meaningful connections with potential clients using traditional digital marketing methods. The digital world, for all its convenience, had created a void in genuine, person-to-person interaction, and I saw businesses grappling with it.

I also observed the rapidly evolving landscape of podcasting. It was no longer just an outlet for entertainment or passive content consumption. I realized it had enormous potential as a platform for networking, lead generation, and thought leadership.

With Venture Podcasting, I wanted to combine my passion for genuine connection with the immense possibilities podcasting offered. I envisioned a service that helped businesses reach out to their ideal clients directly, not as faceless corporations, but as real people who understood their prospects’ needs and could offer solutions. I wanted to turn the tide in cold outreach and lead generation, transforming these typically transactional processes into opportunities for forming meaningful relationships.

Starting Venture Podcasting was about redefining B2B communication. I wanted to use podcasting as a tool to make the digital space a little more personal, a little more connected.

What should our readers know about your business?
Venture Podcasting is far more than a standard podcasting agency; we’ve revolutionized podcasting into a comprehensive marketing powerhouse. We proudly stand out in the marketplace by addressing industry-wide challenges with unique, podcast-centric solutions.

Unlike any other marketing tool, podcasting provides direct access to C-level executives and decision-makers. By inviting these influential figures onto your podcast, we’re opening doors that typically remain closed, facilitating high-impact conversations, and fostering authentic relationships.

Content creation is often a stumbling block in digital marketing due to the need for fresh ideas and consistent posting. We have ingeniously solved this issue with our content repurposing strategy. Each podcast episode morphs into 8-15 pieces of engaging content, such as articles, social media clips, audiograms, videos, and more. With one weekly episode, this translates to approximately 60 pieces of content monthly, equivalent to two daily posts, keeping your brand consistently active and engaging.

Another common hurdle in marketing is targeting and attracting the right audience. At Venture Podcasting, we assist our clients in designing shows tailor-made for their specific target audience. This precision approach ensures that every piece of content resonates deeply with the listeners, effectively turning them into potential leads.

Our strategy goes beyond mere lead generation; it’s about building brand awareness and visibility. By regularly sharing high-quality, tailored content, we help businesses stand out in their industry, catching the attention of both their target audience and their peers.

Moreover, through podcasting, we empower businesses to become thought leaders in their industry. Hosting a podcast gives you a platform to showcase your expertise, transforming your business into a trusted resource in your field.

Often, B2B and SaaS businesses question the relevance of podcasting to their industry. What they miss is the universal applicability of podcasting; as long as you have a target audience and a business, a podcast can be created around your target audience, giving you an exclusive platform to engage them, understand their needs better, and build long-lasting relationships.

At Venture Podcasting, we’re not just providing a service; we’re pioneering a movement. Our mission is to demonstrate the immense potential of podcasting as a holistic marketing solution.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting the Orange County and LA area, I’d kick off the week by immersing them in the authentic SoCal beach life. We’d spend a day at Laguna Beach, catching waves, soaking up the sun, and indulging in some beachside snacks. The next day we’d head to Newport Beach for an exhilarating day of surfing and beach volleyball.

I’d then surprise them with a change of pace, taking them up to Big Bear for a couple of days. We’d rent a cozy cabin, enjoy the crisp mountain air, maybe do some hiking or mountain biking. The tranquility of the nature would be a nice contrast to the vibrant beach days.

Who else deserves some credit and recognition?
Firstly, I want to dedicate a massive shoutout to my incredibly talented and dedicated team at Venture Podcasting. Their hard work, creativity, and commitment to excellence have been instrumental in providing top-tier services to our clients. They have truly been the backbone of Venture Podcasting, transforming my vision into reality.

Secondly, a profound shoutout goes to my fiancée, Yasi Rezvani. Yasi has been my unwavering pillar of support throughout this entrepreneurial journey. Her belief in my vision and her faith in me has been a source of immense strength. She has always encouraged me to dream big and has stood by my side every step of the way. Her love, patience, and support fuel my ambition and drive me to make Venture Podcasting the best it can be.

Last, but certainly not least, I’d like to extend my deepest gratitude to Dr. Mehdi Alimohammadi, therapist and my mentor. Dr. Alimohammadi has helped me navigate the challenges and pressures of entrepreneurship, providing invaluable insights into personal and professional growth. His wisdom and guidance have been key in helping me maintain balance, perspective, and resilience in the face of adversity.

Website: https://www.venturepodcasting.com/

Instagram: https://www.instagram.com/sam.hajighasem/

Linkedin: https://www.linkedin.com/in/samhajighasem/

Other: Our podcast is called “Proven Pathways”: https://podcasts.apple.com/us/podcast/proven-pathways/id1680245997