We had the good fortune of connecting with Sam Pareti and we’ve shared our conversation below.
Hi Sam, can you walk us through the thought-process of starting your business?
I never thought I would ever start my own business. I always thought I would hold a good job and make a good living until I retired, but nevertheless, my extremely empathetic mother rubbed off on me, my genes finally kicked in and by the time I was 23 I realized that I needed to devote my life to giving back to the world. I was born into a very non-traditional family, where my older brother and I, would always get what we ask for, but we never asked for much. We had two wonderfully loving parents and even tho they divorced when we were teenagers, they still both gave us the love, support and trust we needed to be ourselves and learn how to approach life in a way that serves ourselves and others. When my parents divorced, I got really into video games to escape the reality of it. Playing those games led me to recording my gameplay and posting on YouTube, which led me to discovering my love for editing. I took that love and stuck with editing all through my life to bring me to where I’m at today: a Hollywood film editor, a video producer for luxury hotel brands and top fitness studios, and an Adobe Certified Expert. These experiences, paired with training interns and assistant editors, inspired me to give all my skills back. My business is 3 years old and I’ve been able to help hundreds of thousands of people through YouTube tutorials, online courses, downloadable templates, 1 on 1 tutoring, group coaching and workshops. I love what I’m doing and I’ve been fortunate enough to discover a true love in my work and a true purpose in why I do what I do, all starting when I was a teenager, “victim” of a divorce.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve always thought of myself as creative, but not very artistic. The only thing I was good with my hands on was building lego towers. My drawing skills we meh, but once I discovered the art of video editing, everything in my life changed. I’m currently running a business that provides every video solution for YouTubers, Live-streamers and social media managers, and the biggest thing that inspired me to teach others was when I would describe my own video editing concepts to fellow editors, they would love how I articulated it. From my creative process on films to how I create templates for commercial work, I received such great feedback from my peers and encouragement to teach others that I felt inside it was the right thing to pursue. The most important thing I’ve learned along my entrepreneurial journey is to say no. Immediately after I started my business, I accepted small jobs that derailed me from progress, ultimately damaging my spirit and creating regret. Short term cash is never the way to go when you have a clear why. The more clear your are on why you started your business, the more pain you’ll feel when you are pulled away from fulfilling that purpose.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would recommend the vegan sushi restaurant called Shojin. It mind-blowing!
Who else deserves some credit and recognition?
I would love to shoutout my old boss of 3 years, for helping me realize that I shouldn’t keep all my eggs in one basket and live is all about exploring your own potential.