We had the good fortune of connecting with Sara Chujun Li and we’ve shared our conversation below.

Hi Sara Chujun, we’d love to hear about how you approach risk and risk-taking
Risk, to me, is synonymous with growth, innovation, and an indispensable part of life. Throughout my personal and professional journey, embracing risk has played a pivotal role. Stepping out of my comfort zone has led me to new opportunities and valuable experiences, enriching the narrative of my life. Just like The Fool card in tarot symbolizes, life is an adventure where courage is required to explore the unknown, and risks are the rewards or consequences to be embraced. While not every risk yields favorable outcomes, I find the thrill of adventure more appealing than the predictability of a well-trodden path. I prefer to embrace the uncertainty and walk the roads less traveled, seeking the excitement and discovery that come with taking risks.

Alright, so let’s move onto what keeps you busy professionally?
My art, embodied in Laluna Jewel, is a celebration of the intersection between timeless elegance and modern innovation. What sets me apart is the seamless fusion of vintage ornamentation with architectural aesthetics, creating pieces that are both exquisite and striking. I take pride in the meticulous selection of materials, such as premium Akoya pearls, moonstones, and diamonds, ensuring the exceptional quality and mystical radiance of each piece.

My journey has been marked by passion, perseverance, and a commitment to pushing artistic boundaries. It hasn’t been easy, and challenges were encountered along the way. The key was to view challenges as opportunities for growth. I overcame obstacles by staying true to my vision, seeking inspiration in every setback, and learning from each experience.

The lessons learned include the importance of adaptability, continuous learning, and embracing innovation. Laluna Jewel is more than a brand; it’s a narrative that embodies empowerment, femininity, and the essence of New York City’s vibrant spirit. I want the world to recognize the versatility and sophistication of my designs, each piece telling a unique story and resonating with the multifaceted beauty of women. My brand represents a commitment to craftsmanship, innovation, and the celebration of life’s precious moments through art.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start by taking my best friend to the serene riverside in New York, providing a peaceful escape from the bustling city. We could stroll along, soaking in the views and embracing the slower pace of the moment. For dining experiences, I have a penchant for New York’s delectable pasta and Vietnamese pho. Venturing into the West Village and SoHo during the quieter afternoons, we could explore charming stores, uncovering hidden gems that not only nourish the soul but also satisfy the palate.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to express my gratitude to my family, especially when I made risky choices. They helped me see the potential challenges and questioned me, forcing me to critically assess my path. Their support has been unique and educationally meaningful.

I also want to thank the setbacks and kind individuals I encountered along this journey. Despite the twists and turns, every experience contributed to my growth, and I embrace everything that happened as it has shaped me into a better person.

Additionally, I’m grateful to the universe for providing numerous hints and assistance, reassuring me that the universe has my back.

Website: www.lalunajewel.com / www.saralistudio.com

Instagram: lalunajewelbox / sarabanala

Image Credits
photographer; Bochun Cheng / Qiuyu Tao / Yao Wang/ Sara Li

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