We had the good fortune of connecting with Sarah Nikolovska and we’ve shared our conversation below.
Hi Sarah, we’d love to hear more about how you thought about starting your own business?
Hi! Thank you so much for the invitation. I would be happy to share my journey with you. It all started after the gym I was working for was sold to a larger corporation. Having spent years working in the fitness industry, both in small boutique gyms as well as large chains, I realized that the new owners had structured their business model around sales rather than services. Unfortunately, this model contradicted everything that I valued about my own skill set as well as the work that I wanted to do with my clients. In my experience sales based models, when applied to health and wellness, tend to diminish the quality of the relationship that we can build with our clients. Volume of sales has nothing to do with the way that we do what we do. Ultimately, is very dehumanizing for both parties. So, in an effort to honor and preserve that relationship, as well as my own self-respect, I made a lateral move and sought to create a space, and ultimately a platform, that was entirely focused around clients, their needs and the autonomy of the wellness professional.
What should our readers know about your business?
When I first started my company it was just me, an independent personal trainer./pilates instructor/neurorehab specialist. And although I wear many hats, I don’t do everything, nor do I want to. So when clients would ask me for referrals. Do you know a nutritionist? A massage therapist? An acupuncturist? I was at a complete loss. As a transplant to LA, I really only knew the people I worked with directly. This meant that I had to ask around and trust that their answers. Sometimes it worked out but often it did not and I felt truly disappointed. That’s when I saw the need and the opportunity. I could create a platform designed to connect like minded, independent practitioners (fully vetted of course) so that they could easily refer clients to each other when needed. The [RE]Centered Movement was born. Today we are a collective of about 20 independent practitioners that support each other as well as our clients. And I am happy to report that despite the challenges of the last 18 months, the platform has brought in several new clients for my colleagues. Ultimately, I would love to expand the network throughout LA so that anyone looking for a particular service could easily access a practitioner with whom they feel comfortable, someone who could help them in their journey toward health and healing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hahaha! I am something of a hermit, a genuine introvert so this one is so far outside my comfort zone and would depend completely on what my guest’s taste. Not to mention that the pandemic has had such a devastating impact on the hospitality industry… that said, I do love my neighborhood. Sunday drag shows at the Abbey are fabulous and I am always struck by how happy and relaxed people are there, always smiling and laughing. AOC is just around the corner from me, as is Henry’s. I do like a restaurant where I can have a conversation without shouting over the music. For that I also love Craft in century city. Botanica in Silverlake has a truly inspired menu if you are looking for creative vegetarian dishes but for me (the introvert) nothing tops a home cooked meal and a glass of wine on my balcony. I have to be honest!
Who else deserves some credit and recognition?
While we would all love to think that we are self-made, there are always those who have helped us out along the way. For me that shout out goes to my clients. They show up, commit, follow through, share their stories, frustrations, triumphs and heartaches with me every week. They put their trust in me and I do my best to advocate for them and to help them heal. Without them and their support, I simply would not be where I am today. My gratitude for them is endless.
Linkedin: Sarah Nikolovska
1) Julie Bernier ayurvedic practitioner 2) No credit 3) Sarah Nikolovska founder The [RE]Centered Movement 4) Sarah Alice Burns Dancer:Artist Developement 5) Richard Roundtree Yoga Instructor/Personal Trainer 6) PT client