We had the good fortune of connecting with Scott Greenberg and we’ve shared our conversation below.

Hi Scott, what’s something about your industry that outsiders are probably unaware of?
You really have to be an expert in three areas to succeed as a motivational speaker: a topic, presentation skills, & selling speeches. Being good at two can compensate for lacking in one, but you really need to excel at all three to make a living.

What should our readers know about your business?
Motivational speakers are often thought of as a little cheesy. Many are. I really try to ground my presentations in substance and avoid cliches. I also don’t chase standing ovations. It’s easy to manipulate a crowd into a standing ovation. If anything, I want them jumping out of their chairs to go apply what they’ve learned. If I succeed, they’re not thinking about how great I am. They’re thinking about how great THEY are.

I’m grateful to have made a living at this for many years. It’s not been easy. Professional speaking is less about presenting and more about selling and traveling. Like many professions, mine is very vulnerable to the economy and to the state of the industries that hire me. As I’ve gotten better and provided even more value to clients, it’s given me a bit of a cushion, but I still live the rollercoaster lifestyle of any entrepreneur. That’s a big part of what I talk about.

I’ve leaned to keep the focus on the audience and what they take away. Inspiration is great. Inspiration with actionable tools is much better. When the warm fuzziness wears off, they still need substantive ideas to live and work well. If I make people feel good, that’s fine. What I really want is to help them do things differently and better.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Our day would start with a quick 45-minute hike at Fryman Canyon followed by breakfast at Natas Portuguese Bakery in Sherman Oaks for great coffee and anything warm and sweet. After cleaning up we’d head to Santa Monica to bike on the Strand and then have lunch at whatever great restaurant is still in business that week. (They turn over quickly in this city!) Then it’s back to the Valley for a siesta. Good chance we’d have tickets for a movie that night, but I’d plan that around sushi at Katsuya in Studio City. The next day we’d have a late breakfast at Hugo’s and then head to the Getty, where the greatest art is the place itself. That night we’re off to the Hollywood Bowl where we could be seeing The LA Phil, Pink Martini, or Motley Crue. (I’ve seen them all there before!) If my friend and I still aren’t sick of each other, more stops over the course of the week might include Cantor’s Deli, The Improv, Lawry’s for Prime Rib, and a visit to John Kelly Chocolates. I could be convinced to hike to the Hollywood Sign, but last time I did that with my nephew, we got lost and stuck on the way back and had to be rescued by a police helicopter. No sign is worth that much humiliation!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d give the most credit to my parents. Their feedback is useless because they’ll tell me anything I do is great, but their unwavering support has made me believe anything is possible.

Website: www.scottgreenberg.com

Instagram: @scottcgreenberg

Linkedin: https://www.linkedin.com/in/scott-greenberg-1b17539/

Twitter: @greenbergscott

Facebook: https://www.facebook.com/MotivationalSpeakerScottGreenberg/

Youtube: https://www.youtube.com/channel/UCrtq7im7wJJTJXjVN-CARsg

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