We had the good fortune of connecting with Scott Shelton and we’ve shared our conversation below.
Hi Scott, putting aside the decision to work for yourself, what other decisions were critical to your success?
The single most important decision I have made, has been deciding to work with my wife Kenia. Kenia is the driving force behind our success. She is the creative mind behind our style and image, which I believe is a big reason for our success. Kenia designed our coffee truck, and she is also the master carpenter that builds and designs our custom espresso bars. I love working with her. It has brought us closer together. And we both compliment each others strengths and weaknesses perfectly. The single most important decision I have made, is choosing the correct business partner.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I decided to start Urban Espresso because I really enjoyed being a barista. I went my whole life without having any artistic abilities. And then I became good at latte art, and for the first time, people wanted to take pictures or videos of something I had created. Your average person who drinks all their coffee from Starbucks has never seen a barista pour a beautiful heart on top of their drink. And most people give you a very positive reaction. Which myself and all of our skilled baristas enjoy. We enjoy peoples reactions when we give them a great coffee experience. I started this business because I enjoy the special events (we get hired for). Myself and my employees enjoy our fun work environment, and we enjoy the positive we reaction we get when give people a special coffee experience.
Who else deserves some credit and recognition?
Our staff is awesome! Kenia and I are blessed to get the opportunity to work with some of the best baristas and chefs in LA. Many of our team members have been with us since the beginning of our business. They are a big reason for the growth and success of our business.