We had the good fortune of connecting with Sharon Angel and we’ve shared our conversation below.
Hi Sharon, do you disagree with some advice that is more or less universally accepted?
“Work 8 hours a day and forty hours a week” My company is in the creative industry which means I can’t put myself or my team in a box. Most of our ideas come when we are driving or at 2 am in the morning. We also deliver projects to meet client deadlines. That means we often pull 16 hour days and sleep for 2 nights straight. We let creativity take the lead and that’s what allows us to deliver high quality content and excel in client satisfaction. Time waits for no one but we make the hours work for us.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a full-service video production business but what sets us apart is our mission. Our clients are leaders, non-profits and women’s networks that are cause oriented. Working with them makes us feel like we are a part of solving problems women, children and underprivileged undergo. Making content in the form of documentaries and marketing videos, represents our clients message better and address the issues head-on in a visual format- and we enjoy do that! It definitely was not an easy journey. Since our clients are not finance driven but cause driven, we face challenges to fulfill their grand vision. We’ve often pushed ourselves to be creative and find alternatives to satisfy the brief given by our clients and not compromise on quality. It’s taken much patience and effective communication between the clients and our team. The biggest lesson we’ve learned in our company is that making the “perfect” video is a dance to find the sweet spot between vision, creativity, time and budget. Learning the art of balancing these four verticals has allowed us to create courses on how to produce videos from home and make short films using everyday tools. Our women empowerment programs and training sessions have benefited women from Jordan, Amman, India, Pakistan, Sri Lanka, Singapore, Malaysia, Indonesia, Paris, UK and timezones across the US. The pandemic forced our team to put physical distance between each other but has impacted different parts of the world. For that, we are truly grateful and cherish this opportunity to serve a wide audience.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We got you! Food: Bombay Frankie, Santa Monica. Open Sesame (Multiple locations). Food trucks fr tacos but King Taco for sit down. Places: Griffith to start with, hike Saddle back trails in Malibu, Hermosa beach, Pacific Highway drive by Carmel by the sea. Who else deserves some credit and recognition?
One of my friends who has been in business for over 5 years recommended this book by Micheal E. Gerber “E-Myth Mastery”. It has helped me as a leader to view my team and our goals as a company, and not just as a business. They say the first five years of running a business is a total crap show. It’s true but this book helps define each area of business and how to set goals for each department. This insight has helped us get more organized and focus on our deliverables.
Filming: A North Production