We had the good fortune of connecting with Sherman Perryman and we’ve shared our conversation below.

Hi Sherman, can you walk us through the thought-process of starting your business?
My thought process was to do it or die when it came to starting my own business. I wanted nothing else because it is the only way I can see myself earning a living. Being an Entrepenuer is something I was born to be and it’s literally in my DNA.

Social impact: how does your business help the community or the world?

When it comes to social impact, my business helps the community by offering financial literacy and helping people manage their finances. We help individuals and small business owners with real estate purchases/leases, tax preparation, real estate loans, and business funding. Coming from a community where financial literacy and access to financial services is a major challenge. My business instantly makes a difference due to our community having access to these services and educating people on what they can achieve.

Risk-taking: how do you think about risk, what role has taking risks played in your life/career?

I think of risk as a necessary tactic in achieving greatness. Recently I took a risk by investing in a documentary series titled Black Business LA. Of course, with film projects funding can be a challenge and I felt my knowledge in managing finances would make me a viable asset for a project that’s so meaningful.

If you are a parent, what do you think is the most important thing you’ve done as a parent in terms of the impact on your children?

The most important thing as a parent is to be a great example to your children. Be who you want them to become.

What is the most important factor behind your success / the success of your brand?

The most important factor behind my success is discipline and work ethic. This helps me find inspiration when needed and is a great tool when times are hard.

How to know whether to keep going or to give up?

Everyone wants to give up, but it comes down to them knowing that they have what it takes to accomplish their goals and that should keep them going.

Work-life balance: how has your balance changed over time? How do you think about the balance?

Work-life balance all depends on the current situation of someone’s business. Sometimes it’s necessary that you sacrifice time for the greater good, for your own life, and the people who depend on you. Sometimes there is no balance! Get to work!

What makes you happy? Why?

What makes me happy is having a sense of accomplishment. I set high expectations for myself and I constantly challenge myself to be a greater human being. Therefore, accomplishing goals makes me feel amazing!

Why did you pursue an artistic or creative career?

For me, being a fan of films and documentaries, I also wanted to contribute towards producing something great and memorable.

How do you define success?

I define success as accomplishing your goals, being an inspiration to people who need it, and creating a path for your offspring to look up to as an example of success.

Alright, so let’s move onto what keeps you busy professionally?
I am the Executive Producer for the upcoming Docu-series Black Business LA. Starting off in pre-production it was a challenge due to production cost and finding local businesses to interview. Luckily, I have clients and people that I have worked with in the past that were open to interviewing with us and that made it an easy transition.

I paid for production items upfront in order to save money from renting equipment. That in itself was a big sacrifice but in the end we have accomplished our goals and are now in post production of the series.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The person that deserves the credit in my story is my Father Sherman Perryman II. Growing up in the inner city in Los Angeles during the 1990’s I feel that it was imperative to have a male role model. During childhood my Father instilled a work ethic in me that still exist in me today. I didn’t understand why when I was a child but now when I look back I absolutely get it!

Website: blackbusinessla.com

Instagram: www.instagram.com/lordshermp

Linkedin: https://www.linkedin.com/in/sherman-p-0b804826/

Twitter: twitter.com/lordshermp

Facebook: https://www.facebook.com/sherman.perrymanjd.1

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.