We had the good fortune of connecting with Shohreh Khalilova and we’ve shared our conversation below.

Hi Shohreh, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
If you want to be successful at something, giving up is not an option. Success becomes the only option. That means, when things get tough, hardships continue to rise, and you feel uninspired, you remind yourself that it’s part of the process in order to achieve your goals. I like to reference the Hubble Telescope. The astronauts that worked on it in space had to focus on one bolt at a time. The stakes were high, gravity wasn’t present, and one mistake could sabotage the entire mission. What led to their successful accomplishments was not allowing themselves to be overwhelmed by what may be ahead, rather, it was the ability to focus on screwing in one bolt at a time.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My favourite rule of art is that there are no rules. You don’t have to colour inside of the lines. You can create outside of the lines.

What sets I-DENTITY.LA apart from other brands is the quality, price, and distinct designs. I started the brand because I had trouble finding high quality pieces that fit my style. After being a stylist for brands like Alice & Olivia, and Fred Segal, I had discovered the necessary steps I had to take in order to create my own business.
I wanted to make sure that I could provide beautiful designs and hypoallergenic materials for reasonable prices. All of the pieces we create are made of solid 925 Sterling Silver.

I think it’s important to create something that gives back, lifts spirits, and inspires people to feel good and embody confidence. I’ve learned that often times, I’ve underestimated myself. I’ve created a limit on what I can do and can’t do. I’ve leaned on excuses that ultimately sound like, “ I’m not ready yet,” or “ I don’t have the bandwidth.” A popular Russian phrase is, “it’s not that you can’t do it, it’s that you don’t want to.”

That was a big mistake. I quickly learned that it was preventing me from establishing greatness. Limits are for those that wait to be ready to take on great responsibilities. In reality, I simply had to decide that I was ready.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
To be completely honest, after the pandemic hit and quarantine began, I found great comfort and serenity being at home. There really is no place like home! It’s my sanctuary where I can unwind, grab a pencil and a paper, and allow my creativity to flow freely.

If a friend comes to visit, I love to over indulge in wholesome activities such as hiking, bike riding, horseback riding, and going to the beach. Staying active is key to a healthy mind. A healthy mind opens the door for an abundance in creativity and inspiration.

Some of the most fun and interesting places could be right in front of you. My best suggestion is don’t let anyone tell you what your definition of fun is! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The course to success is meaningless without the right knowledge and people that encourage you to keep moving forward. Mentorship, love, and support are priceless luxuries. Books have been my mentors, and my family has been my support. One of my favorite books that I’ve read is “The Greatest Salesman in the World” by OG Mandino. It’s a small book filled with a lot of wisdom. Sometimes, a mentor isn’t someone that guides you, it’s something that enlightens you.

Website: https://i-dentityla.com/

Instagram: https://www.instagram.com/shohrehkhalilova/?hl=en

Linkedin: https://www.linkedin.com/in/shohreh-khalilova-28b487165

Facebook: https://m.facebook.com/I-dentity-102390811381392/

Youtube: https://youtube.com/channel/UCRg1cwylYDjMo_WivCmKxKw

Image Credits
Justin Edwards, photographer. Kyle Hiroaki Berman, photographer.

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.