We had the good fortune of connecting with Silvana Johnson and we’ve shared our conversation below.

Hi Silvana, can you walk us through the thought-process of starting your business?
The thought process behind starting my handmade jewelry business stemmed from a deep passion for creating and designing. Witnessing my ideas come to life is incredibly fulfilling and jewelry with its lasting sentimental value, hold a unique place. Crafting something that others will wear and cherish adds a meaningful dimension to my artistic expression.

What should our readers know about your business?
My business, is a testament to the dedication and passion poured into each one-of-a-kind and limited edition jewelry piece. Handmade with meticulous care, what sets me apart is not just the uniqueness of my creations but my commitment to sourcing materials in the US, supporting our country and fellow small businesses. I use high-quality gemstones, pearls, and gold-filled elements to ensure my jewelry not only dazzles but endures.

The journey to where I am today hasn’t been an easy one. Entrepreneurship demands resilience. I’ve learned not to be discouraged or compare my path to others which is what I did in the beginning. Discipline is a must as I navigate the challenges of working from home and it is easy to get distracted. Being my own boss encompasses a 24-hour commitment—designing, creating, shipping, packaging, promoting, and engaging on social media. It’s a never-ending cycle.

In this whirlwind, I’ve discovered the importance of organizational skills and maintaining a healthy work-life balance. Learning to take a day off is crucial for rejuvenation, reminding myself that it’s okay to step back and savor life beyond the hustle.

I’m most proud of the uniqueness of my creations and the journey that each piece embodies. What I want the world to know is that Silvana Handmade Jewelry is more than just jewelry; it’s a story of passion, perseverance, and the pursuit of dreams.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Absolutely! If my best friend were visiting, I’d craft an unforgettable week-long itinerary showcasing the best of California’s beauty and experiences.

I would drive her down the iconic Pacific Coast Highway (PCH) with scenic stops and photo opportunities.
with a seaside feast at Neptunes to savor fresh seafood and breathtaking ocean views and Conclude the day with stand-up paddle boarding at Carpinteria Beach we can also do a refreshing hike in one of California’s picturesque trails, horseback riding and a Catalina Island scape. Since I am originally Argentinian I would take her to mercado Buenos Aires for delicious authentic argentinian food

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely, my heartfelt shoutout goes to God for His divine gifts and the courage to pursue my dreams, for the talent bestowed and the bravery to chase aspirations, I am endlessly thankful and my incredible husband. In the rollercoaster of entrepreneurship, he has been my unwavering pillar of support. During slow business days, in the face of no sales, and when others doubted the dream, he stood by me, urging me never to give up. His words resonate deep within – success isn’t just measured in sales and money, but in the ability to pursue passion and find joy in the journey. Here’s to the man who sees beyond the challenges and believes in me and my dream.

Website: www.jewelrybysilvana.etsy.com

Instagram: @silvanahandmadejewelry

Facebook: @silvanahandmadejewelry

Other: Pinterest: silvanahandmadejewelry

Image Credits
Chelsea Barrett Photography

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