We had the good fortune of connecting with Stefanie LaHart and we’ve shared our conversation below.
Hi Stefanie, how do you think about risk?
I think about risk as educated guesses that are driven by four pillars- information, emotion, value and potential. Every day and every decision has the possibility to be seen as a risk depending on your personal life, experiences and motivations. What is deemed risky to one person is not necessarily so to another person. I think in general we have a faulty view of the word ‘risk’ and rather than see it as danger, it should be seen as ‘opportunity.” I consider myself a risk taker from early on in my life in that I was not a kid that was swayed by the ideas of the crowd. I had different opinions and views of the world I grew up in and that led me to move across the country at a young age and start a new life in a new city. It was a risk that paid off. I had the freedom of new and uncharted territory which led me to build a career in a then new industry- the internet. I continued to take risks in my career when I pivoted from my successful web design business to focus on social media marketing. This year, despite the craziness of Covid and the total disruption of business world wide, I began a new partnership and launched an online fitness business. I am also about to publish my first fiction book that is set in the world of social engineering during an election year that has brought to mainstream awareness the dangers of social media and information algorithms. What is risky to someone else is an opportunity for reinvention to me.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I founded my company Boomtown Marketing because I wanted to build better social media programs for businesses to help them scale and grow. My business is all about creating online conversations that convert to real world customers for myself as well as my clients. I am a social media strategist and that is a pretty sexy job title! I have followed the path of my interests and passions and I can truly say I have a job I love. It is definitely never boring when you are an entrepreneur! Add to that being in one of the most creative and changing industries and you have a recipe for pure career bliss. The ever changing landscape of social media can also make it more challenging than your average marketing job. There are new tools and new social interactions that keep a marketer on their toes. You have to keep up constantly or you will miss out on powerful social engagements. The most rewarding thing I find in my business is that it involves a high amount of creativity and ingenuity on a daily basis. This is true in how I work, the kind of work I do and how I find new clients and develop partnerships.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I take all of my guests to Griffith Observatory for both day and night viewing. I think it really gives you a grand view of all that is LA. Then I would take them to do fun things like hiking or a historical driving tour of LA. LA has so much rich history you could visit here 50 times and still have areas to explore! I am vegan and I like to introduce people to new food so you can bet we would hit a few of my favorite spots. The restaurant scene changes here so much but right now I love Crossroads, Gracias Madre, Sage on Sunset and Pura Vita.
Who else deserves some credit and recognition?
I was born into a lucky family. And I feel lucky to have been born into that lucky family. Things seem to go our way. So I could say thanks to my family or just a grand thanks to the universe in general. It seems like a simple concept but it is true, the more things go your way and the easier things are for you, the more you expect it to continue to be so. My family has always been supportive of me being my own person. When I told my dad I wanted to go to a punk rock club in high school, he showed me how to wear my combat boots and roll my jeans. No judgement. That kind of innate acceptance at an early age showed me I could be whomever I wanted to be. My confidence to build my unique life has led me to start multiple businesses and not be afraid to try new things.