We had the good fortune of connecting with Stella Shirinda and we’ve shared our conversation below.
Hi Stella, can you walk us through the thought-process of starting your business?
My partner Sean and I decided to get get into business together, when I was pregnant with our first child. When a space right next to his design office on Lincoln Blvd. became available, we jumped on the opportunity. The concept of being a cafè, full service flower shop and a retail shop in one, happened little by little and is still evolving all the time.
Alright, so let’s move onto what keeps you busy professionally?
The studio vibe at Flowerboy enables me to do pretty much whatever I can think of. Food and drink recipes, textile designs, flower installations etc. For me the biggest challenge has been and still is to get out of my own way and let my thoughts and creativity flow more freely. It is very easy to get stuck on what you THOUGHT would work, I think one of the things that is so special about Flowerboy, is that if we don’t like something, we change it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well I’ll tell you my perfect day, as if I actually do this at this moment in time. I’d start off at my own shop for a Dirty Rose Girl (rose latte). Drink that on my way to Temescal Canyon for a hike to the waterfall. Then Gjusta for a Bialy, with everything on it. Then head to a midday appointment at Olympic Spa and get a scrub and just soak in the mugwort bath and nap on the warm jade floors. Then I’d head to Bavel for dinner, and get something savory that’s flavored with cardamom. And then finally, to Madrake bar for a Moscow Mule.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Definitely Sean Knibb, I would not be a business owner without him. I am incredibly proud to have him as business partner and co-parent, it’s hard to imagine where or who I’d be in if wasn’t for him and our story.