We had the good fortune of connecting with Steven Abramsky and we’ve shared our conversation below.

Hi Steven, can you walk us through the thought-process of starting your business?
It’s interesting, I never thought of this as starting my own business. It was actually driven by my love and passion for learning, making things, materials, processes, etc. My career is centered around making products that people love, and I wanted to continue to learn and grow in categories that might not always make sense for projects that weren’t personal. After I made my own daily pair of AFRAMES (my first project under my own name), I received overwhelming interest from others; even honest strangers would ask me where I got them or where they could get a pair. That started to snowball and finally enough people wanted a pair to where I will be launching this fall for people to purchase.

I really just want to make things people love. I want to make things you couldn’t imagine your life without. What’s interesting to me, is the fragility and immortality of an idea. I think there are a lot of projects and ideas I’d like to pursue which is quiet exciting. I literally get paid to do what I love and couldn’t imagine a day not doing, how lucky is that?

Alright, so let’s move onto what keeps you busy professionally?
I think what sets me apart is my obsession with simplicity, overarching user experience, and material/process. I’m in love with accepting challenges of how to make something beautiful from all perspectives (aesthetic, functional, material, etc.) In order to reach where I am at today professionally, I think it took a lot of discipline. There were a lot of challenges and learning curves, but it’s important to put in the time and want to get better at what you do. One of the lessons I’ve learned is to be perceptive of those around you and what you can learn from them. Eventually it becomes second nature, but it may be hard for some to acknowledge they are lacking in certain areas. You have to lose your ego, someone will always have a skill you don’t which is a beautiful thing. Learn from them!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA is such a diverse city, there’s something here for everyone. My personal favorites for food have got to be Eureka! in Hawthorne, great spot I always bring people who are visiting, Bowl Thai Grill in Gardena, Yellow Vase in PV, lots of great coffee shops in LB, Coffee dose in Stanton, great food in Pasadena, so many good food spots.

I’ve never been into “tourist-y” stuff, but usually when people visit they want to checkout Griffith, Santa Monica, Universal Studios, Disney, the zoo, the Getty, etc.

I think one of the great things about this city is I always feel like I’m on vacation, and it’s a great getaway spot for friends and family.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I think those who deserve the most credit and recognition in my story are my mentors throughout my career. I think they’ve each left me with a piece of their unique perspectives, while allowing me to craft my own. I use “mentor” loosely. This includes my fiancé, family, peers at work, formal bosses, anybody that has taught me something, knowingly or not. I’ve been very fortunate to have grown from so many talented people and unique experiences, and I owe a lot of it to them.

I think one of the most important things is being collaborative and receptive. Some of the best ideas can come from the quietest in the room and if you aren’t listening you will miss it.

Linkedin: https://www.linkedin.com/in/steven-abramsky-22a70511b/

Image Credits
A lot of my work is proprietary and cannot be photographed until on sale 🙁

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