We had the good fortune of connecting with Stina Faye and we’ve shared our conversation below.
Hi Stina, have there been any changes in how you think about work-life balance?
When I initially started my business, I was still in a 9-5 type of mindset which required a great deal of unlearning to transition out of. I held myself to very high standards, was hypercritical of my output, missed a lot of meals, worked from morning until late at night, and ultimately ending up becoming the worst boss I’d ever had. I felt like I had something to prove so I was operating on a very accelerated hustle-mode. I would typically be in front of a screen from the moment I woke until the moment I went to sleep, had little boundaries with my clients, and made zero time for personal projects or anything that wasn’t money-motivated. Of course, this did help my profits in the beginning but I quickly learned it was not sustainable. After a couple of years of this, I was downward spiraling into a deep burnout. I stopped loving my work as much and quite literally attempted to burn down my entire business. I pressed pause and decided to make a change and start to prioritize my self=care. I started by creating a morning routine for myself, one that allowed me to fill my cup before I began to pour into my clients. My morning routine typically involves meditation, reading, quiet time with a warm drink, and ritual with my hand-crafted herbal tools. I also started gardening and falling in love with growing food, herbalism, and learning about the magic of plants — especially flower essences. This break from the screens was really difficult to allow myself to feel worthy of at first but now it’s quite literally a non-negotiable for me. I know my work ultimately ends up being better & more fulfilling when I am operating from a balanced state of being. Fast forward to now, this evolved sense of work life balance actually led me to create a second business, called Faery Essence, where I get to share my favorite tools for self-care and ritual with other creative people who are looking for a change of pace and a deeper connection to themselves. I believe that starting a business ends up being a self-development journey in disguise, so I’m very grateful for the paths it’s taken me on and the lessons I continue to learn and share.
What should our readers know about your business?
By Stina Faye is a branding studio founded to support beauty & wellness creators in cultivating powerful branding experiences that allow them to bring their magic online. I believe my business is different because the creative process I take with branding is founded in the transformational journey that comes with self-connection and knowingness of self. I’d say I’m most proud of my course, Beautifully Branded, because I created it with intention of bottling up my unique branding process and allowing it to be accessible to any business owner seeking support in branding and getting their offerings seen, regardless if they’re ready for custom design experiences or not. I got to where I am today by being really anchored into the belief that it was possible for me to create my own career path and through that I am able to support others who are doing the same. It certainly hasn’t always been easy and I’ve overcome the challenges that I’ve been faced with by being resilient and refusing to give up — no matter how tempting it was to throw in the towel. I believe that allowing myself to dive deep into a journey of self-discovery & mindfulness is what has allowed my business to evolve the most. It’s very easy for me to see the beauty that others are creating with their businesses, I use that vision to create branding experiences that communicate that powerfully. At one point, I almost gave up because I was so burnt out and not aware of myself and my unique energy. If there are any other business owners out there facing that same “edge of the cliff” moment where you’re ready to just jump and start over, I really invite you to pause first. Go deeper into exploring yourself…your true, authentic self, and giving yourself the space & time to get to know YOU before going any further. If you struggle with this, I’m happy to support – my course Beautifully Branded and my 1:1; branding experiences can faciliate revival in being connected with your business in a soulful way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am in Sacramento, CA, formerly known as “the city of trees” but now we are the “Farm to Fork Capitol”. With that said, I would first take a friend to stroll around Land Park with me. Land Park is filled with gorgeous trees to gaze at or sit under. They also have a beautiful garden with lots of native plants, hummingbirds, and bees buzzing about along with a stunning pond filled with Sacred Lotus flowers that bloom throughout Summer. To honor our evolution into becoming the Farm to Fork capitol, I would then take them to some of my favorite locally-owned restaurants; Sun & Soil for organic smoothies & fruit bowls, Zocalo’s for modern Mexican food, and Allora for a fine dining experience. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to send a shoutout to my mentors who supported me in these transitions over the past couple of years, including Brianna Rose + my soul sisters from The Light Leader Mastermind, Tierra Wilson, and Eliza Ceci. Also my loving parents for supporting me and lifting me up even in the darkest of times. My partner for being my rock. And my best friend for being an ever-glowing light in my life.
Some photography by Jessica Charuk www.charukstudios.com