We had the good fortune of connecting with Summer Taylor and we’ve shared our conversation below.
Hi Summer, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Shine Lab was created because I wanted to give my friends a gift that was made just for them, unique and special. Shine Lab candles are made with each individual in mind throughout the entire curation process. You take a fun quiz, we get to know you, your preferences, your dislikes, and you even get to name the candle yourself! As I started creating candles, I thought of specific fragrances and vibes that remind me of each person. During the lockdown, I decided to open up the quiz to see if anyone else would be interested in a candle. It became a fun way to connect and share a bit of sunshine during a time of uncertainty and separation. Now, I feel like each person who orders a Shine Lab candle is my new friend, and I get to curate a special gift just for them!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am most proud of the smiles and joy when someone opens their Shine Lab candle. It took a lot of work, research, trial and error, and overcoming doubt to get this conceptual idea into a physical product. To see the demand and word spread about the Shine Lab experience has made me so happy. People are excited about their candles and I get to feel connected to each customer as I make their unique custom candle!
My realization to keep me going during challenges and road-blocks is that you just need to keep moving. It doesn’t have to be perfect, you will learn and evolve as you go, but you will never know what opportunities lie on the other side if you stop at where you are now. Keep moving forward, don’t worry about perfection, and keep learning and challenging yourself. Each baby step adds up and before you know it, you’ll be at new places with new opportunities you never thought possible before!
My goal with Shine Lab is to make your home and the earth a brighter place, which is why we use non-toxic ingredients and eco-friendly materials. We are all different and should have products in our spaces that fit our unique selves. I love to brighten someone’s day when they light their custom Shine Lab candle!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Enjoy a morning surf at Venice Breakwater, El Porto, or Malibu, pick up a smoothie and breakfast burrito at Rainbow Acres or stroll around the Mar Vista farmers market for some fresh OJ, pick up coffee at Alana’s, meet up with friends to play some beach volleyball at the Venice and Rose courts, grab a burger and fries at the Window or onigiri at Sunny Blue, then hang out in the backyard around a fire pit with your best friends.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to my friends who keep me inspired and creative, and my family who continue to support, motivate, and challenge me. Shoutout to Los Angeles, a city full of dreamers and go-getters. There’s so much inspiration from the communities of people who make things happen!