We had the good fortune of connecting with Susanna Lovsky and we’ve shared our conversation below.
Hi Susanna, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
The time and effort making and releasing one song takes. Just one. From starting the idea and developing the concept, to solidifying the overall structure and sonic qualities, to then mixing and mastering (which includes a lot of technical aspects that most are also unaware of- do you ever wonder why and how everything sounds so crispy and quality?), and lastly the roll out/content side. That’s just the artistic angle. After all that is done, we then move to marketing, advertising, analytics/data in order to target and make the most out of the release.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I think I am most proud of the fact that I have figured things out by myself from day one and have trusted my intuition in most situations. I have tried my best to let instinct guide me and that in turn has brought me to a more enlightened place. I started by one day deciding I want to be an artist, going on Craigslist to find a band to sing with, landing an awesome gig that then turned into a permanent band member situation. Then decided I want to get my degree in Music. Was juggling school, work, and being a musician. Dealt with the band breaking up, had some stifling and extremely toxic romantic relationships, started another band duo, had some rude awakenings and harsh realizations about myself and life in general, and mustered up the courage to finally go full force as a solo artist. So t has definitely not been an easy journey. I have come across many obstacles such as jealousy, arrogance, flakiness, deceit, broken promises, stagnation, and misguidance along the way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When it comes to food, I don’t mess around. I am also a big nature person. So I’d most likely start out with a nice drive to McDonald’s, followed by a stroll through scenic Downtown LA. No, just kidding, we’d go for hike in Los Feliz, the less known route that’s on the side of Griffith. Then a fat breakfast burrito from Cafe Los Feliz. Then I’d probably have us hit up the thrift stores because I love finding rare t-shirts and old denim jackets and jeans. Then take a drive all the way to Malibu to watch the sunset/listen to good music. And lastly, go to this one evening farmer’s market that happens seasonally and overlooks all of LA.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Oh man, I have too many people and influences to shout out but I will try to keep it succinct. Definitely want to shout my parents out first and foremost because I wouldn’t be able to explore creativity and feel supported if it wasn’t for them rooting for me. Next is my ex who used to turn up the radio so he could drown out my singing. That made me want to go full force into pursuing music because it lit a fire in me. Next I have to shout out Craigslist because that’s, oddly enough, where I found the first band I was in. That experience was life changing because it was my first look into how the music industry/being an artist actually worked and what it entailed, hustle wise. Of course want to make sure to give credit to every friend or person that empowered me along my journey and helped me realize what I am capable of accomplishing. I know this isn’t a Grammy speech so I’ll save actual names for occasion. Lastly, I’d have to thank other musicians for their influence on my life because music has been everything to me since I was a kid. Michael Jackson, Lauryn Hill, Sade, Eminem, Boney M, a few Russian singers, and Adriano Celentano to name a few. I have a random set of artists because my family is foreign.
Other: Spotify: https://open.spotify.com/artist/1lnEmmExqWDS7SXTMpAGPU?si=mPCNRSfYQXG8MhEfIjSf6A
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