We had the good fortune of connecting with Tarek Adra and we’ve shared our conversation below.
Hi Tarek, how has your background shaped the person you are today?
i grew up in Lebanon in the eighties and early nineties during the civil war. That kind of environment can definitely break you, but if you are lucky to be surrounded by a loving family and good friends, like i was, you develop a resilience to the adversities of life that is unique to growing up in a place like that. Intimately surrounded by love, war turns into another learning experience with a few scars. not enough scars to rob you of your will to live, but scars that remind you to face challenges head on and keep fighting towards that light at the end of the tunnel and the rush of adrenaline when you reach it. Lebanon has a very long history with trade and business, influenced mainly by the pheonicians, the arabs, the ottomans and the french. The distillations of these cultures, from the trading prowess of the phoenecians to the “savoir-faire” and sophistication of the french, is very evident in the Lebanese psyche and mine as well. in addition to that, i was lucky to be surrounded by naturally gifted entrepreneurs. My father Monem, and my maternal grandfather, Nohad, were artists in deal making and negotiating and instilled that in me from a young age. my mother, salma, nourished my creative impulses and natural “contrarianism’ to the social system in place . i was encouraged to read opposing ideas and articles and come up with my own opinion . i wasn’t given anything without having to argue my position. whether it was going to summer camp or the new Air Jordan’s, the answer was always no at first. then came in: “convince me why you want that and why should i pay 150$ for a shoe”. for a preteen, it was both tiring and frustrating, but the value of these lessons were imperative to my personal and business growth later on in life and i grew to really appreciate them in my late 20s and early 30s and now use them to mess with my 6 year old son when we re shopping at Target for his favorite toy.
What should our readers know about your business?
I started my carrier as a pharmacist and was heading to Boston for a PhD and ultimately research in pharmaceuticals when i realized, summer of 1999, that the way the pharma business does business was going to clash with my personal ethics and philosophy on health. They look at health as a commodity to be traded like a chair or a table, while i tend to look at it with holistically and empathetically . Now don’t get me wrong, i am a big proponent of the free market and capitalism but i do draw the line at some point and that line is the wellbeing of others. that impetus; to find alternative but effective methods to help people, led me to LA where i ultimately added a doctor of chiropractic degree and a masters in Chinese medicine and acupuncture to my repertoire. the biggest challenge initially was getting referrals and patients to know about my practice. i wanted to do it ethically and properly: no selling patients useless treatments, no spinal screenings at malls, and certainly no terrorizing patients to make them dependent on me. My philosophy was: give the patient the tools to take care of themselves and tell them why they have what they have. give them knowledge and choice and they will appreciate you and refer you.
Also, i didn’t spend money on marketing. i think coupons and mail ads are boring. instead, i focused my energy on building relationship with my community. i went to weddings, bar/bat Mitzvahs, ballet rehearsal, water polo tournaments, costume parties, all of it! and the best part of that was that i didn’t really think of it as tedious work. it was fun and exciting and very rewarding!
another challenge was actually running a business. you don’t learn how to do that in school. when you start a health practice, you need to learn accounting, insurance billing, HR, legal matters, etc… and there is no better teacher than life. you make a mistake, you pay….. and i paid…dearly..but i learned and from that knowledge and experience i did better and better every time the crown jewel of that experience was Kinetix365 in April of 2016.
our mission at Kinetix365 is simple: teach people to take care of themselves in the least-time consuming way possible so they don’t rely on drugs and surgery.
our two main mottos are:
“from pain to self care” and “minimum effective dose”
after nearly two decades in this field, i think i nailed it this time…..until the next challenge at least.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
warning: there is gonna be a lot of eating and drinking here also, i m assuming this was pre covid but i hope all of the following spots will survive!
one ideal day could be (ideal and expensive but you asked so here u go!)
-breakfast at Jon and vinnnys fairfax.
-go for a hike in Runyon canyon to burn all that off
-lunch at république on la brea followed by some shopping on that street
– LACMA in the afternoon.
-coffee break at the verve on melrose followed by an afternoon stroll on melrose
– martinis at the tower bar.
– dinner at sushi park
– jumbos clown room
– breakfast at Milo and Olive
– hike the loop at Temescal park
– lunch at blue plate on Ocean blvd
-bike on the beach
– afternoon coffee at inteligenzia on abbot kinney
– dinner at Felix or Gjelina
– Negronis at the old man bar on Washington blvd.
– breakfast at egg slut downtown grand central market
– spend the day discovering downtown LA architecture and park stroll
– lunch at barbecue Park in k-town
– coffee a blue bottle downtown
– soul cycle class in downtown
– tea time at Bottega Louie
– visit some art galleries
– drinks at the Varnish
– dinner at Bavel or Bestia
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Too many people to thank here! my parents, Monem and Salma Adra most of all, my grandfather Nohad, my family at home (Marta and Luca Adra) and my family at Kinetix365 (Gabe and Joy Altman), Najla Maatouk, Sonia Hines, Craig Leibenson, Gary Jacob, Mary and Shannon Harris, Ben Shields, Mike Leahy, David Shamash, Ryan Farhoudi, Hala Hemaysi, Ian watson, and more!
Youtube: coming soon!