We had the good fortune of connecting with Taryn Rothstein and we’ve shared our conversation below.

Hi Taryn, what is the most important factor behind your success?
Consistency is Queen. Most people want quick success and you need to be in it for the long haul. If you’re trying something new, be gentle and give yourself a year to experiment and make mistakes while no one is watching. I told friends to get on TikTok over a year ago because being early to a platform is half the battle. Once you have that head start its easier to gain confidence with your content. I always try to produce unique and charming content that is outside of the box. Instead of having “FOMO” I create what makes me happy and people start to notice. It wasn’t long before brands started reaching out but it was a process. The first few years I worked for free while I still had a desk job working for my parent’s company. I juggled being a mom, wife, office admin, and starting my dream job from scratch. Don’t feel intimidated by what others are creating. “IT’S A LOT OF WORK” behind that one perfect little square on IG. Take a year and make sure you enjoy the process because once you start making money it becomes more stressful with deadlines and creative direction from brands. I still love playing around and creating content that is not sponsored. I am my own director and… I get a little rush every time I post! Once you start growing you need to keep up the momentum and evolve with your brand! I had enough people asking me to coffee for tips on growth I decided to start coaching by hosting workshops and one on one consultations. My specialty is helping small businesses navigate through social media while building awareness and turning followers into loyal fans and customers.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I had an amazing opportunity to share my social media expertise to 850 relators at Engel & Völkers Americas Exchange in Feb 2020. Of course, I had to add a little charm while highlighting the importance of being creative in those in-between moments. Teaching is the new marketing. If you have a talent – teach it! This is easy content for you and mind-blowing information for your followers. It’s a win/win! Make it easy and do the heavy lifting for them. Spend time researching and learning so they can come to a curated version of your content. When someone goes to your feed it should be very obvious where you are located. It should be in your bio and in your feed. This creates an instant connection. What is that saying in real estate? Location, Location, Location! Think of your profile as your real estate on Instagram. It should be updated, remodeled, modern, original, and have curb appeal. I Go Beyond the Normal… by having an events calendar for people visiting or living in Pasadena. It supports the thought of showcasing your community, be intentional about the added value you as a “brand” are providing. It might not be an events page, it might be an article to provide resources or a Q&A session, It’s all about being creative in those in-between moments. Create a call to action – A calendar featuring all the local pop up shops, concerts in the park, workshops, free museum days, etc! This creates a strategy to get emails for my newsletter that goes out once a month. I use stories to “Swipe Up” to my calendar or you can add a link in your bio. I’ve learned it’s important to do “Passion Projects” that inspire you. Maybe they are not paid but you love the message and find it rewarding in a different way. Lastly, TikTok is what’s happening now, so don’t get left behind! If you thought this app was just for kids, think again, TikTok is for everyone. From Boomers to Gen Z, Stay at Home Moms to Funny Dads, Fashionistas to Dancers – there is room for all ages and all interests. Which is just one of the things I love most about the platform. I want to share my passion for TikTok and hope by the end of this interview you too will download the app and get creating with me! username: @taryn

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
But First, Coffee! We are all feeling the impact of COVID-19, especially our small businesses here in Pasadena. Something that makes this city special is the beautiful coffee shops/cafes. They all have different, beautiful aesthetics while serving delicious treats and drinks that keep us caffeinated. These shops rely on our patronage as a community, so it is our job to continue to support them to the best of our ability through these trying times. Plus, what’s better than the familiarity of a warm latte from your go-to shop through times of such uncertainty? Below are some of our favorite shops. Take a walk over to your local shop, go out for a drive to pick-up or stay home and get it delivered! Dots Cafe – 3819 East Colorado Blvd Republik Coffee Lounge – 854 E Green St Lavender & Honey – 1383 E Washington Blvd Coffee & Plants – 62 W Union St Jameson Brown Coffee Roasters – 260 N Allen Ave Next, I would take a friend to Mercado on Lake. A Sleek, contemporary eatery serving up creative Mexican meals, plus more than 70+ tequila options. *We recently ordered take out and it was delicious! Lastly, we would stroll Arlington Gardens. A “hidden gem” of Pasadena Nestled between Orange Grove Blvd. and South Pasadena Ave., the gardens only take up three acres, but there is an abundance of plants, decor, and nooks and crannies to explore. The garden’s “wish tree” is their most iconic feature where anyone can write a wish on a piece of paper and hang it on the tree. It was quite inspiring reading the wishes left by others and it led me to think about Finn as he roamed around carefree. Please remember to check each Instagram account prior to visiting for more update to date information on hours and restrictions

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This shout out is dedicated to my mom. She has always been my #1 cheerleader. She taught me to be kind and helpful to others and always supported my creative side She gave me the gift of dance classes when I was young and that’s where it all started. I gained so much confidence, teamwork, and social skills being a studio kid that spilled into all aspects of my life. Today, she is still my biggest fan and helps me watch Finn when I have big projects. She even makes occasional “cameo’s” in my content. She is truly the best!

Website: https://pasadenacharm.com/
Instagram: https://www.instagram.com/pasadenacharm/
Facebook: https://www.facebook.com/pasadenacharm
Other: https://www.tiktok.com/@taryn

Image Credits
David Americano Sadaf Murad Allison Maginn Jennifer Fujikawa Mina Elgabalaway Thomas Reiten

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.