We had the good fortune of connecting with Taya Brooks and we’ve shared our conversation below.
Hi Taya, can you walk us through the thought-process of starting your business?
I’d had the opportunity to model for many activewear brands and I had a strong opinion of what I liked and what was comfortable, fashionable and functional. I couldn’t always find items that ticked all these boxes. My good friend, Tayla Hope, had just graduated from university studying fashion design. I approached her to see what her plans were following completion of her course and she jumped at the chance to join with me and create Flextt. I was a dancer and she was a cheerleader and we both love to live healthy active lives. We made it our mission to inspire others to live healthier lives by feeling more confident in what they wear. A priority for us from day one was offering sizes XS to XXL to cater for as many body shapes and sizes as possible. We wanted our range to be accessible to everyone.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I started modeling at 12 years of age. I kind of just fell into it through my involvement in the world of dance. I’d danced and competed all around the world as a member of the International Dance Organisation (IDO) Australia team and then I began to model all around the world too. My Instagram account started to grow. I began to receive more and more opportunities. I’ve always worked incredibly hard. When friends were hanging out on the weekend or going to parties, I was always dancing or modelling. I even gave up my school holidays to take up overseas modelling contracts and placements. In any other spare time, you’ll find me packing Flextt orders to send, often with hand written personal notes of thanks. The biggest lesson I’ve learnt is to always stay true and authentic. Don’t ever try to be someone else. Its so much easier to be your own daggy, crazy self. You’d be surprised how many other people are daggy and a little crazy too. With me, what you see is what you get. Always.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d love to be back in sunny LA one day soon but right now, I’m based in Melbourne, Australia. It has a long history for being voted the most liveable city in the world. There are many reasons why. Melbourne is renowned for wining and dining. There’s so many beautiful wineries with amazing lunch options at Red Hill. You couldn’t do just one. I’d definitely go for a day trip to the hot springs on the Mornington Peninsular for some serious rest and relaxation. Then I’d head into the city for a night at Crown Casino and shop til I dropped at Emporium or Chadstone Shopping Centre. And if there was time left then I’d always catch a live show or an AFL game during the football season.
Who else deserves some credit and recognition?
Well I’d have to give the biggest “Shoutout” to my family. My parents have supported me hugely in getting my business off the ground. But more than just financially, they have encouraged me to follow my dreams and believe in myself. Their unconditional love has made me the person I am today. I guess I should also thank my 4 older brothers for keeping it real for me. They always know how to bring me down a peg or two. Anyone with an older sibling can probably relate. Finally, I just love the ongoing support from my Instagram family. If ever I’m having a bad day, they are there providing encouragement and supporting my journey. I really can’t thank them enough. Without them, I wouldn’t be where I am today.
Dave Blake Christian Rocchi Clinton Plowman Cory Freeman Alexandra Phillips