We had the good fortune of connecting with Tiffany Sedano and we’ve shared our conversation below.
Hi Tiffany, we’d love to hear more about how you thought about starting your own business?
I did not start my business thinking, “I want to be my own boss.” When I transitioned from working full time in film and commercial, I did not want to lose my ability to practice my trade. Ultimately, I knew I wanted to continue doing makeup and hairstyling but didn’t know how to continue further. I was very tunnel vision at this time in my life and the vision was film and commercial, until it wasn’t anymore for the various different reasons. I picked up a full time position pushing papers working with people who were hard working and with people who were hardly trying to work. I realized that while this was easy, guaranteed work and safe, this was not what my soul yearned for. I was referred for a wedding and took on the job of doing hair and makeup for that bride. I fell in love with the excitement and eagerness of the bride to marry the one she loved. I was enamored with the love and support from her bridal party and family. Lastly, that feeling when a woman looks in the mirror after being all done up and the confidence and happiness that exudes from her being- it was beautifully encompassing of my being and what my soul called for. I just knew I had to figure out a way to do this forever. The thought process then became: Let me start an Instagram, let me figure out the networking, can this be something I can live off of? The support was immediate. Vendors and clients alike reached out to me inquiring. Who was this new makeup artist on the wedding scene? Once I stepped out as Louder with Powder- A mobile makeup and hair service, I was received and have not looked back since.
What should our readers know about your business?
Louder with Powder is a mobile makeup and hairstyling service that services all of Southern California. Louder with Powder provides traditional and airbrush makeup services, body glowing, tattoo coverage and Hairstyling. My mantra is “Naturally you, Beautifully elevated” and my makeup technique mirrors this. I am here today because of a strong work ethic and a genuine intrigue to get to know people. I am a people person. I want us all to succeed and I hope this is reflected in my attitude and mannerisms towards all individuals I come across in my day to day life. Having a business and networking to be known of is not easy. I don’t pay for advertising or marketing materials like most businesses. I appreciate a real grassroots approach to owning a small business and would like to think I run my business in that very way. I do the foot work. I do the free work. I speak kindly of others and refer jobs to my vendor network if the opportunity arises. I hope that these small acts are reciprocated and that it helps my business. Lessons I have learned along the way so far are: There will always be someone cheaper and better artistically according to a client. That is when I know, that is not my client. I am pass the days of fighting for a client. At some point we as artists need to recognize our own worth. If it isn’t seen by that particular client, then that is not your client I want the world to know that my brand is happiness and confidence. My brand is a mirror image of me and my personality. My brand is you on your best day walking down an aisle towards life, love and happiness.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If we aren’t catching a Dodger game then we are not doing Los Angeles correctly. We may stop at Masa of Echo Park and have a deep dish pizza and then walk around the lake or hit Stories books and cafe. My roots call to Olvera streets for some churros and tacos. Hopefully there will be a Mariachi or Ballet Folklorico Dancers on stage to appreciate. You have to stop by Union Station and Walt Disney Concert Hall and admire the architecture. MOCA, Grande Central Market, Angel City Brewery, Santee Alley anywhere you can appreciate the arts, history and culture is a MUST in my book.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I humbly thank so many individuals in so many different communities for helping mold me into who I am today. I must start with my Parents for raising my gentle yet stubborn self. My mom is the hardest working woman I know. She had 3 children, held down the house, made us breakfast, lunch and dinner, sat with us to do homework and worked two jobs to be able to help my dad afford the luxuries of High School. My successful transition to University was literally due to them. It is why my Bachelors hangs on their wall. I need to thank my Sister and Brother for always being supportive and fun to ease my stress. Thank you for always reminding me that I have to play as hard and I work. I thank my Sister in Law Jessica for reminding me of my talent on days when I am uncertain. My husband deserves a standing ovation for his unwavering support in the early years when we had just started dating. His Strength is unmatched, his work ethic mirrors that of my mothers and fathers and he has done all this through tribulations and the odds against him. His own business aspirations lead me to start my own and Louder with Powder literally could not have happened without his creative spirit. I thank my extended family for the lessons and reminiscence of where we started and how far we have come as Chicanos. Never is a day taken for granted. I must thank Gia Deo and her affiliates for affording me the knowledge of film and commercial techniques and affording me the initial connections to those avenues. I need to thank Tania Lee for allowing me to apprentice under her. I need to thank my Business partner Nancy Lares for always having my back and being the logic when I could not think logically for myself. She is literally the Ying to my Yang. A huge thank you goes out to my best friend Leydy for teaching me the ways of social media marketing, web designing fundamentals and affording me the knowledge from a client perspective. I thank the Theatre Department at CSUSB for building my knowledge and resilience. I want to thank all those in the Film, Theatre, Commercial and Wedding industries for giving me the opportunities that lead me to where I am now. ANYONE who I have worked with ever- I thank you. You have all had an impact on my life and I am forever grateful for you. Lastly, to my Brides (past, present and future)- thank you for your support and confidence in what I do artistically. Your trust in me reflects in my work on you.
Jekalo Photography Melany Sotelo Photography Monique Dao Photography Vanessa Vega Photography 222 Photography Jasmine Marie Photography Gilded Photography