We had the good fortune of connecting with Tiffy Diamond and we’ve shared our conversation below.
Hi Tiffy, what do you attribute your success to?
The most important factor behind the success of my brand, Live Art Love, is not being afraid to try. When it comes to trying something new or pivoting, people can get wrapped up in fear. I embrace new opportunities and the challenges that come along with them. The challenge is what makes working for yourself fun and exciting. When working for yourself, you’re often faced with unique obstacles because you have a smaller team or are handling the work on your own. You have to be able to recognize what’s working and what needs to be changed. One of the advantages of being a small business is that it makes you more nimble and changes are easier to implement; I love to brainstorm with my business partner on new ideas to test out. You build a tough skin while working in the creative field. As my mom taught me, the worst thing a person can say is no, so ask for opportunities and never be afraid of rejection. Lastly, treating our team and clients with the utmost respect and kindness has been part of our success. We want everyone to have an enjoyable experience working with us and that often leads to future opportunities to work together again.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My production company is Live Art Love. We create television, digital, and photography advertising campaigns for brands and companies. We started Live Art Love after years of creating content on our own, including producing two television pilots. We fell into the advertising world from there, and we love it because it allows us to stay creative. We’re unique because we bring a fresh and diverse perspective to every project we do. It’s not always smooth sailing, though. In the beginning, we landed several television commercials and a big ad campaign so we thought that the opportunities would keep coming. But the truth is you have to still work very hard to get clients. Especially now, since there is a lot more competition compared to when we started. Also, with companies requiring so much content their budgets have gotten much smaller to cover a bevy of micro-campaigns as opposed to one big-budget project. That’s a big reason why we create content through our YouTube channel, LA Love Creative. We’re able to give a behind the scenes look at our shoots and teach other creatives how to navigate the world of clients, cameras, and working with a team. We think that there is enough room for everyone to succeed and we find it rewarding to help others who are just getting their start. We think it’s important for others to see black creatives doing it as well. It’s important for our community. As you can see, the Live Art Love brand is about creativity. We want to inspire other creatives while showing brands what we can offer by going above and beyond.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Los Angeles and actually do a series of videos on my YouTube Channel going over all the hot spots. Here are some things I would do with a friend if they were in town. Eat: PASTA e PASTA by Allegro in DTLA! My favorite dish is the Mentai Japanese cream pasta. In N Out Burger because you have to try it if you come here! Winston’s pie in WeHo for some sweets and ice cream. Do: A leisurely bike ride from Pacific Palisades to Marina Del Rey on a sunny day is perfect. A concert at the Hollywood Bowl (My favorite concert venue in LA!). Walk around the Greystone Mansion in Beverly Hills. LACMA because Urban Lights is still one of my favorite installations. Crumbs and Whiskers Cat Cafe in WeHo is the best! Lastly, some secret rooftop comedy in DTLA above Grand Central Market. Drink: Perch in DTLA, E.P. & L.P. for happy hour, bottomless brunch at Tart, and hanging out at the Line Hotel in K-Town.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My business partner and brother, Armani, definitely deserves a shout out! He helps balance out the team and is a strong creative force in Live Art Love. It’s nice to work with your brother because we never sweat the small stuff and there is no passive-aggressiveness. We both want what’s best for the company and we know how to motivate each other to get the best outcome for a project. I appreciate my family for always supporting all of my creative goals. It’s motivating when you have people that love you and believe in your endeavors.
Website: LiveArtLove.com | TiffyDiamond.com
Other: https://www.youtube.com/TiffyDiamondShow https://www.instagram.com/liveartlove