We had the good fortune of connecting with Val Emanuel and we’ve shared our conversation below.

Hi Val, we’d love to hear about how you approach risk and risk-taking
Taking a risk means envisioning something that doesn’t exist yet and making it a reality. My newest business, RIF, which is on track to be the first Hemp fiber based period products on the market, was a risk that I knew was worth it. Putting my time, energy and finances into a project that I knew had the ability to make the world a better place (socially and environmentally) was worth every risk I had to make emotionally and financially to make this a reality.

When taking a risk it is important to know your why. Are you just trying to make money? Do you believe in this project? Are you buying this stock because its popular this week or do you really want this company to grow and succeed? My best advice for anyone who wants to make big moves is to know your why and take risk according to your values.

The biggest thing I know about risk is that it is not a learned behavior. If you were educated in the typical system K-12 you are taught to operate out of the reality in front of you, so if you catch yourself in negative self talk because you are a dreamer with a big imagination and scary dreams, don’t feel bad. Just realize being practical and safe is how most of us are taught to think and we have to unlearn these limiting beliefs daily.

Being a lifetime risk taker also means dealing with a lot of failure. Lots of no’s. Maybe having to shut down a business you thought was a brilliant idea. Being ahead of your time. Having naysayers and haters. Personally risking your own finances to start something that may or may not take off. Being a risk taker looks fun until you are in it! Do not let the draw backs stop you though. The small risk will add up to huge confidence if you see the lesson in every risk.

The bottom line is taking a risk is not easy, but if you start today, one little risk at a time, whether it’s reaching out to that mentor, buying that domain or investing in that business, will be worth it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My first business, Role Models Management is the first ethical talent agency based out of LA and NYC. We represent models on a mission to change the world through working with ethical and sustainable brands.

My new business RIF care is a regenerative Hemp fiber based period product company launching in 2022. Our mission is to help people understand the intersection between environmental, mental, sexual and spiritual wellness as one. Our business goal is to be carbon negative, and inspire others to use regenerative business practice as well.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a true beach girl. I can have fun any day in Venice. I love Abbot Kinney and Rose ave., but when I go out I tend to visit Melrose. Melrose has the best shopping and restaurants. I suggest going to crossroads for a fancy sit down dinner, Urth Cafe for a kiki with your bestie and Alfreds for your meet and greet Hinge date. For a Girls Night I suggest Sugar Taco for vegan deliciousness or Gracias Madre. Shopping wise I love The Real Real or reformation since I am mostly second hand. These stories are two of the best places on Melrose for premium sustainable shopping.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Mi mama, who cheers me on to take risk every day. Te amo!

Website: https://www.rifcare.com

Instagram: https://www.instagram.com/rifcare

Linkedin: https://www.linkedin.com/in/valemanuelrolemodels/

Twitter: https://twitter.com/malibumama__

Other: www.rolemodelsmgmt.com

Image Credits
My headshots – Nicholas freeman –https://www.instagram.com/nicholas_freeman_art/?hl=en Company assets – Pinterest

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