We had the good fortune of connecting with Venna Tang and we’ve shared our conversation below.
Hi Venna, what do you attribute your success to?
I’m constantly learning and expanding my network within the event industry. I am always learning how to be more efficient when planning wide varieties of occasions from same-sex weddings, ethnic weddings, and drive-by baby showers to corporate events such as workshops and seminars. Every event is an opportunity to improve in some aspect. There is always a better way to manage time or workflows or creative tools. I believe that planning events is a journey and you always learn more about yourself from every event.
Building out my network is also key to my success. Having connections of all levels and specialties provides so many ways to build out an event. I’m relentlessly expanding my contacts and meeting new vendors when figuring out ways to best activate spaces or include live entertainment. It’s exciting to learn what vendors can bring to the table, and how they can provide options and flexibility to make sure events turn out how my clients envisioned.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Ever since I was little, I realized that I really liked connecting with people. Moving around and studying abroad had given me different cultural perspectives and guided me towards my love of events. These experiences opened up opportunities in my life where I was able to work in hospitality where I could connect with, care for, and celebrate with others. I launched my business wanting to help clients achieve their goals through events. From the initial phone call to the final execution, I want clients to feel that the event they are planning has purpose and meaning.
I started my business after I found out that many people were hesitant to hire an event professional, often because they weren’t sure if it would be worth the investment. I realized that after listing out reasons why they should hire a professional, they would agree to the idea and actually seek my help and wanted to work with me personally. When I am working with my clients, I always prioritize the key areas that they want to showcase in an event. Because I am approachable, genuine, and truly take the time to figure out what each client’s goals are, I think that is what makes me unique.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When it comes to destinations, I really enjoy beaches, so places like Santa Barbara and San Clemente come to mind. They’re just far enough to be out of town, but close enough for weekend getaways. I really enjoy food adventures, so I’d probably take my friend out on a foodie tour. My favorite food is seafood, so there would probably be a lot of sushi and shellfish involved – who doesn’t love a good all-you-can-eat sushi session or a good lobster roll! Afterward, we could burn off the calories by biking along the coastline or strolling around and shopping at the local mom-and-pop shops. I love everything California has to offer, and am a California girl at heart.
Who else deserves some credit and recognition?
I would like to shout out my biggest supporter, my husband, Kevin. I wouldn’t be where I am without his constant support and encouragement. I would also like to thank my creative friend, JR Luat, for introducing me to Shoutout LA and exposing me to this fabulous community. I can’t forget about my amazing photographer Molly from Goldensunphoto who beautifully captured my happy moments. Shout out to Collins College at Cal Poly Pomona for guiding me towards my career!
Molly at Goldensunphoto