We had the good fortune of connecting with Veronica Graye and we’ve shared our conversation below.
Hi Veronica, we’d love to hear about how you approach risk and risk-taking
Risk is such a funny thing to me because everyones risk level is measured so differently. I am probably riskier than I should be in regard to my career. I began building my business with absolutely no connections and a one-year old strapped to my back. I hustled, I kept my head down, I worked hard and brought my daughter along with me for the ride. I haven’t always said yes, which I know goes against a lot of entrepreneurs advice, and is risky in and of itself. Creativity is a risky career to be in because there is no best in these fields, there is only different, and sometimes different is more desirable. If I had never taken that initial risk of trusting and believing in myself and my talent, I don’t even know the person I would be today, probably a bit more miserable regretting that I never bet on myself.
Alright, so let’s move onto what keeps you busy professionally?
Recently I launched a campaign of “how do you feel in your nudes,” and had the honor of working with the National Eating Disorder Association on it. It’s a gorgeous campaign focusing on how everyone lives in their own bodies, shapes, sizes, colors, abilities and how to love your nude when so many outside people have so much to say about it. It was photographed by one of my greatest friends Shayan Asgharnia and I donated 10% of all sales to NEDA, as well as Color of Change. I have also been building a really beautiful co-op style project with my most talented female friends that I am hoping to launch by the end of the year. Obviously my clients keep me really busy as well. I learned very quickly the type of people I want to work with, that I needed to align myself with clients who share the same values as I do. I work too much to not believe in the people I am working with. It’s such a personal job styling, I see people at their most vulnerable, and feel like if I can’t be their friend first, I probably shouldn’t be in this situation with them. I have a lot to say in this world, and really try to work with people fighting for their own causes as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I don’t think I’m the best person suited for this. Do people go out and do things? When I meet my friends we walk the Silverlake Reservoir, get coffee at All Time or they convince me to go shopping with them (an activity I don’t do unless forced or being paid to do). I’m a really big fan of Griffith Park Observatory and take everyone there. If this were fifteen years ago, I’m sure I would sound so much cooler.
Who else deserves some credit and recognition?
I would not be where I am today without my husband, Jacob, he believes in me more than I believe in myself at times. He deserves so much credit for pushing and supporting me, being my soundboard and for just everything. My daughter, Harlow-Jude who has been on set since she was one, who has become the most adaptable child because she had to be, and the most beautiful kid along the way. I have so many beautifully talented friends who have turned into family and partners and cheerleaders, they are my foundation to which I can exist in this artistic world.