We had the good fortune of connecting with Whitney R. Sincoff and we’ve shared our conversation below.
Hi Whitney, can you talk to us a bit about the social impact of your business?
Art Dimensions Inc. strives to help the greater community. One goal of my business is to provide exposure for artists. I have 83 artists on my roster and many are emerging artists. Through my lease-to-own program, these artists and those that are well- known have an avenue for greater exposure as their artwork is leased and/or sold to corporate clients and production companies. The art decorates both offices and tv show and film sets for viewers to see. Also, I am proud to donate 25% of all proceeds from all art sales to charity, and I choose a different charity each month to focus on. Art Dimensions Inc. has supported the following charities in 2020: St. Vincent Meals on Wheels, charity: water, Feeding America, and The Lynne Cohen Foundation. Donating to these organizations and helping those that they serve is very fulfilling and I am grateful to be able to do so.
What should our readers know about your business?
Art Dimensions Inc. has grown a lot and I expand my artist roster each year that I am in business. As 2020 draws to a close and I shift my art business from having a brick and mortar space back to being an online business due to COVID, I look forward to hosting pop-ups in the new year. It definitely was not easy to get to where I am today business-wise. There were challenges I had to overcome such as learning to enjoy working as a sole entrepreneur. This was accomplished by focusing on the artists and their work, rather than focusing on the bottom line. Overall, this helped me to love the work even more and feel a great sense of satisfaction with each rental and/or sale. I want the world to know that Art Dimensions is a socially conscious business that cares about and supports those in need.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There is so much to explore in LA and being a native makes it even more fun when showing someone a good time. I love being near the ocean and Chez Jay in Santa Monica is one of my favorite restaurants. The Malibu Country Mart and Brentwood Country Mart offer excellent shops and food. For some culture, I would venture to LACMA and The Broad and while downtown, check out the galleries on Spring Street. Lastly, you cannot beat Toscana and Bar Toscana in Brentwood for Italian food.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my Shoutout to my mother, Lynne Cohen, the original owner of Art Dimensions Inc. Before my mom’s passing in 1998, I learned so much from her about contemporary art, not only because she was an art consultant, but also because she and my stepfather were avid contemporary art collectors. My love for art thus, began at home. My mom often took me to galleries, LACMA, and other museums whenever and wherever we traveled, both nationally and outside the U.S. I witnessed first-hand her love and appreciation for contemporary and modern art. This had a tremendous affect on me and I am proud to follow in her footsteps today.
Aaron Han Photography Cliff Kramer, Nathanson’s Photography