Meet William Aguilar | Entrepreneur

We had the good fortune of connecting with William Aguilar and we’ve shared our conversation below.

Hi William, what role has risk played in your life or career?
This is something that is paramount to me when you have a goal in mind or want to start and run a successful business. There are two kinds of risk that come up and both are not equal in outcome. The first is the risk you need to take daily to fail a certain amount of times to finally reach a threshold. This threshold allows an individual knowledge and growing pains that as my God Father put it, “Im giving you Pearls kid!” These struggles, are necessary when growing your business acumen and learning on how to ask for a sale or an opportunity. It may take you needing to hear “NO.”, “No thank you!” 100 different ways so that you adapt to the circumstance and ultimately refine your approach and or skills. That’s the risk you have to take to get extremely good at getting people to say “Yes!” to you and do business.

The second risk, one should learn how to analyze a situation and not be afraid to get out of you comfort zone, there is an amazing power in just saying “Hello, how are you today?” to a stranger to the person you standing next to before boarding a plane, or your local coffee spot. I’ve used that small sometimes purposeless risk not with any intention of starting a long lasting conversation let alone friendship or business relationship but truth be told Ive meet some amazing individuals because of it and its never steered me wrong.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Currently I am a managing partner to our Wine company Global Wine Brands located in Napa Valley, CA. The confluence of winemaking, technology, and agriculture has reached a level at which good wine should be truly accessible to all. Pairing these advances with our team’s decades of experience creating and distributing award-winning Napa Valley wines puts Global Wine Brands in a unique position to bring affordable, high quality wines to your table. We opened our business nineteen months ago at the beginning of the pandemic and for any business opening and operating at that time it was a tremendous struggle, nothing came easy but I am so grateful and humbled to continue growing the business today and working daily with some of the best restaurants and stores in the Bay Area with our line of wine we produce. The lesson to be learned is that all business owners share a common goal and to be able to offer business extended payment terms to restaurants as they were suffering with business during covid was a great honor to offer that kind of help to many of the locations and places we do business with our wine. We want the world to know that our company is dedicated to bringing amazing wine to you at an affordable price that does not skimp out on quality and taste. I hope the next bottle of wine you open at your dinner table or just out enjoying life is one produced by us! -Cheers

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would start off with a visit to the Oxbow Market in Napa, CA and start the day with a coffee from Ritual. we can then take a walk by the Napa river enjoy the sites and then hop in my truck and take a ride up north to a city above Napa Called Yountville there R+D Kitchen awaits offering an amazing lunch options with a great outdoor patio seating area with vineyard and hills as your backdrop……lastly what better way to enjoy the area than to go to Indian Springs In Calistoga and lay in their mineral pool and just relax. Dinner back in Napa at a place called Torc which has an amazing wine list and farm to table options that will please the hardest food critics.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am a blessed man to have and amazing foundation and support group which is my familia Aguilar. My Mother Maria Aguilar who has always taught me how to carry myself in a regal manner to always represent the family name well and to live with love and sense of grace. My Father Santiago Aguilar who immigrated to USA from San Vicente, El Salvador with only $26 dollars in his pocket at 19 years old. The risk he took to set out on a journey to immigrate into a foreign country and work diligently to bring my mother to United States and ultimately make “The American Dream”, come true for our family. To me he represents the male figure of what hard work looks like what it means to get your hands dirty and to follow through on your word as man but also as a person. My beautiful sisters Roxanne and Lorena, through your own amazing success stories and witnessing your abilities did I find my own, thank you for always believing my abilities and never tearing down my dreams but rather being an amazing support system my whole life. And lastly my Brother Alex who has showed me from a young age that there is a different world out there, that we must see the world for what it is good and bad and to be a strong individual, “only the strong survive!”

– Thank you with all my heart.

Website: www.global-wine.com

Instagram: @goldenstateofwine