We had the good fortune of connecting with Yaffa Doushy and we’ve shared our conversation below.
Hi Yaffa, what was your thought process behind starting your own business?
The first time I heard about Amber Teething Necklaces was at my New Mom Support Group, the more seasoned moms talked about their miraculous properties and how they turned their miserable babies into happy babies. One of them pointed out a website where I could buy them and that was the first thing I did when I got home. After waiting for almost 10 days to get it, I saw no difference whatsoever in my baby, he was still a teething mess, so I went to Dr. Google to find out why my baby was not responding. After some research, I learned about the importance of the authenticity of Amber. I did the tests recommended and the necklace I bought ended up being just plastic beads. I set up on the mission of getting my hands on a genuine Amber necklace. After finally finding it I noticed a real change in my miserable baby. That’s when I decided I wanted to help more people get a hold of the real deal with beautiful designs. I knew it wasn’t going to be easy, but I really needed to do this to help other parents, and to prove to myself I hadn’t lost my entrepreneurial edge after Motherhood. After hours of research during my baby’s naps, I found a handful of suppliers and got my project started. My most important goal was to offer the best quality amber and treat customers exactly the way I wanted to be treated. That is how I took a leap of faith and started my Amber Jewelry business. I come from a family of hard working women who have taught me that it is all about how much love and effort you put into your projects to make them work. I then found my main supplier was selling the exact same necklace, which was my unique design directly at Amazon for almost half the price. I felt so betrayed and was pretty sure I was going to have to just close out all the merchandise I had left and just look for something else to do, but decided to dig my head in the Seller University to get all the advice I could on how to increase my sales and get out of the bad situation. The whole effort was very time consuming, as I had to start from scratch interviewing suppliers, getting samples, getting the samples tested for authenticity, working on different designs. After almost a month my new line was ready to be sold. Luckily the customers already new the quality of products and customer service I offered in the past and were happy with the new line, all the effort was well worth it.
What should our readers know about your business?
Our Company, Sweet Tree Amber specializes in Baltic Amber Jewelry. We sell baby teething necklaces, adult bracelets and adult necklaces as well. We are known for our unique designs of healing jewelry, and selling only authentic Amber from the Baltic region. We combine different gemstones to provide natural relief to help with Stress and Anxiety, Depression, Focus, Pregnancy, Creativity, Post Partum, Pain Relief, Fussiness, Fertility, etc. What makes me the proudest is our customer service, we go above and beyond expectations to make sure everybody loves each and every item they get from us. We are different because we care about the well-being of all of our customers, plus we have beautiful designs and Gemstone combinations to heal many physical and mental ailments.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite places in LA are Venice Beach and Santa Monica. There is a certain vibe that I get every time I walk through the promenade. Its such a mixture of ideas, with the perfect sunset and views.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate my shout out to 3 people: My sister Janna who is my personal cheerleader and mentor and my kids, who are my engine that keep me going.