We had the good fortune of connecting with Yasmin Maria and we’ve shared our conversation below.
Hi Yasmin, have there been any changes in how you think about work-life balance?
It’s definitely changed a whole lot. When i first started i was having difficulty with balancing my home life and my business, at the end of the day I’m still a mom and a wife but my business was becoming a major part of my life. When it comes to having a successful business it does take sacrifice and time away from your family. I’m a firm believer on having FaceTime with your customers and connecting with them, i think that’s what’s made cookie Crumb cookies so successful. We do pop up shops every weekend and it takes me about 3 days to prep, making the doughs, baking and packaging. I do it all while my husband is at work and my son is at school. Once they’re home my time is dedicated to being a mom and a wife. At the end of the day, balance is very important, all the sacrifices that I’m making are for my family.
What should our readers know about your business?
I think what sets Cookie Crumb Cookies apart from others is the connection that we have with our customers. I’ve met so many great individuals that i can now call friends. Don’t be surprised if you get extra cookies on your order. I’m proud of being able to start a whole business from the ground up and watching it flourish, to a point where we can now contribute to social good organizations. Cookie Crumb Cookies is where it is now because of hard work and sacrifice, it wasn’t easy we actually struggled a bit when we first started. I wasn’t sure on how to get my business out there and introduce it to the world. Luckily we discovered the power of social media, it’s such a great platform to get your business out there. Some lessons we’ve learned a long the way are having patience with yourself and your business. It takes time to grown, success doesn’t come overnight. I want people to know that we’re striving to do our best, and give the best product to our customers, while at the same time trying to do a little social good.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Definitely little Tokyo, it has so many hidden gems and the culture here is amazing. I would definitely take them to enjoy some Ramen at Daikokuya, take them to shop for some vintage clothes at space city vintage. There’s a really good coffee shop as well Demitasse.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family most definitely, they’ve had to sacrifice a lot as well. They’ve been such a huge support system for me, I strongly believe that Cookie Crumb Cookies wouldn’t be what it is now if my husband wouldn’t have pushed me to take the initiative in starting our business. I also want to thank all of the amazing entrepreneurs that I’ve met while on this journey. They’ve all been very welcoming and supportive of one another.
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Viviana, The Jefa Life