We had the opportunity to sit down with Zachary Solov last week, owner of ZGroup LA and longtime industry influencer.
Hi Zachary, It’s exciting to hear more about Z Group. Can you walk us through why you decided to start
I wanted to create an environment where I could make deals, work with my clients, and really thrive with my entrepreneurial spirit. I also wanted to change the traditional agency model. We work with all talent on a non-exclusive basis. This is something that works great for me and the other agents under Z Group LA.
I wanted to work in an environment curating deal with my clients that showcase their best talents in a more nontraditional way. It was important for me that Z Group had the flexibility to versify talent through a nonexclusive ways of working. I have always had an entrepreneurial spirit & thrive when there is always something new. We work hard to find agents to work at Z Groups LA, who excel in a diverse and changing atmosphere.
Alright, so let’s move onto what keeps you busy professionally?
I think what makes Z Group different from other agencies is our personal touch. We are available 24/7 to our clients and go the extra mile. When we are working for a brand or a talent doing a booking we are always on-site and present to make the deal go smooth from A to Z.
Z Group prides itself on ensuring our clients, talent or brands, have access to us 24/7. We take the extra mile getting to know them, add personal touch when possible, and provide a sense of ease because we are always on site for smooth execution. It’s a premium experience A to Z.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anyone that knows me well, would say that this is one of my best qualities is showing friends a good time. I would start with a dinner at Craig’s restaurant on Melrose, followed by drinks at Olivetta, and dancing at Doheny Room. If the guest was staying for a few days we would hit other fun spots like my member’s club called The Britely at the Pendry Hotel. I also like sushi at Katana, Koi, Izakaya, and Sushi Fumi. I love Italian spots like Madeo, il Pastiao, Mozzo Osteria, and Capo. Venice is always fun on a Sunday too and the Sunday Electric bike ride is a good time. Lately, I have been venturing out to Hollywood new spots called Bar Lis at the Thompson hotel and restaurants like Mother Wolf and Grand Master Records. No matter the spot or side of town I am in, I like to start with a martini then some crisp Peroni beer, and maybe some tequila Blanco if we’re really getting after it! All I can say is a night out with the Z Group is sure to be a good time.
Anyone that knows me well, would say that hosting friends in town is one of my best qualities.
How long they are in town would totally depend on which direction I head first.
For a short visit, I would start with a dinner at Craig’s restaurant on Melrose, followed by drinks at Olivetta, and dancing at Doheny Room.
If friends was staying for a few days, The Britely at the Pendry Hotel is a must. A stop at one of my my top sushi joints, Katana, Koi, Izakaya for a light bite. If we are in the mood for a heavier dinner, Madeo, il Pastiao, Mozzo Osteria, and Capo are my go to. An Electric bike ride in Venice on a Sunday is always a win.
Lately, I have been venturing out to Hollywood’s new spots called Bar Lis at the Thompson hotel. No matter the spot or side of town I am in, We usually start with a martini, shift to a Peroni beer, and if it’s a wild night, some tequila Blanco. All I can say is a night out with the Z Group is one people don’t forget.
Who else deserves some credit and recognition?
I have a few people to give a shoutout to. I started in LA and didn’t know anything. I was learning as I went. I was what they call in the biz very “green”. I would like to thank my first boss and agent Karen Goldberg for giving me the opportunity to prove myself and stick with me for the learning curve. I would also like to thank Sylvia Gold for letting me run her desk and excel as jr agent at a big-level agency. Finally, the last boss I ever had was Chris Nassif. I learned a lot in the 8 years working at Diverse Talent Group and it gave me the knowledge and confidence to eventually go out on my own.
I wouldn’t be where I am today without the guidance and mentors I had over the years. When I moved to LA in 2000, I didn’t know anyone or anything. I jumped into this industry learning as I went. I was very “green” in this business. My first boss and agent Karen Goldberg gave me an opportunity to prove myself. It was a big learning curve for me but she was patient and walked me through the basics and helped me understand the foundation of the talent industry. Sylvia Gold was a a legend. A female agent who entrusted me to run her desk as Jr. agent at a big-level agency. With Sylvia, I really learned the in’s and out’s of deal making and the importance of relationships. The last boss I worked for was Chris Nassif at Diverse Talent Group. I worked with him for 8 years as his Jr. Agent. He pushed me outside my comfort zone daily. Chris included me on projects I never imagined I would have the opportunity to be apart of and usually had me “ in the room where it happened “ learning all the ways to negotiate and execute a deal. My experience with Chris, Sylvia and Karen gave me the confidence to eventually go out on my own. They will always be apart of my story and forever grateful they took a chance on me.