We had the good fortune of connecting with Zita Hyon and we’ve shared our conversation below.

Hi Zita, let’s start by talking about what inspires you?
I’m inspired by everything I see. Living in NYC, this doesn’t make inspiration hard to find. When I think about my brand YOUR NAME, I want it to reflect the people around me and the art that is the world; the painting on the street, the cool sign on the bodega, the colors of doors you pass by. As someone who struggles with depression, the exercise of trying to catch the outlines, colors, sounds, and nuances of things helps bring me to the present. I found that inadvertently this practice helped fuel the inspiration for my brand– to create something beautiful and chaotic that reflects what I see in New York and the world.

Let’s talk shop? Tell us more about your career, what can you share with our community?

Anyone who knows me well, knows I am constantly pitching business ideas. Imagine Shark Tank but ten times more aggressive and implausible. I wanted to start my own venture, but nothing really stuck until YOUR NAME. With Y.N., I had this gut feeling that this was it. Before I could question it any further, I ran with it. It started as making new garments out of old clothing found in my parents basement (cliché, I know). I really loved the creative process and the idea of destroying something to make it beautiful and new. I found that no one was taking clothing sourced by the community to create custom clothing at scale, all while preserving the integrity of the stories from the people and clothing. This is the challenge I set out to solve.

Starting out was a process. My whole life I have been pretty paralyzed by a fear of not being good enough and the idea of failing. It pretty much kept me from taking the risk to start my business. There is no secret sauce in how I was able to face this, I think it was a lot of small things over time, and after I helped myself, I was able to say “fuck it” the risk is not as bad as living my life with no purpose. Now I think of risk as an opportunity to prove to myself I can do the hard things, I deserve the hard things and all the good things that come from doing the hard things.

After getting started, for me it was all about leaning into my energy when I had it, and leaning into my rest when I needed it. That’s been major. I also found that constantly communicating my vision and bringing people on board strengthened my drive and kept me accountable for milestones in building my business. Maybe it is the Korean in me, but I found it difficult to acknowledge that I need extra support as I’m starting out. I learned to start believing people when they say they love you and support you, and to take them up on it. There’s no shame in that. Otherwise, every single day I find that I know less than I thought and that is a humbling and beautiful realization for me– that I can only go up from here. Also, some whiskey helps the creative process and a good playlist goes a long way.

YOUR NAME is a closed looped streetwear brand supplied by you, designed by us. We use a community model to create a range of custom clothing that speaks for itself and starts a conversation. Your name has a story and I want to help tell it. That’s all I know right now, the rest is evolving and changing every day. Follow along our journey at @yourname_ny or www.yournameny.com!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

I can’t tell you all the great spots I’ve been to in LA, I’m always being taken around by my friends who live there and not asking any questions!! That’s trust. My roommate next to me is saying SoHo House in West Hollywood and Santa Monica… sorry we aren’t much help!

In NYC, we love Bowery Hotel for a cocktail and celeb sighting, Rocka Rolla for a Williamsburg dive, and Carbone if we can get a res. Miss Ada’s is great in Fort Greene, and Employees Only is my martini spot (Grey Goose, slightly dirty, up, with blue cheese stuffed olives). If you want more recos, follow @artsyoriental lol

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I have too many people to shoutout!!

My friend Zaida Zayas created all the brilliant branding for YOUR NAME, you can find her design IG @zaidinkz
My co-worker Colin Miller did the beautiful photography for my website, IG @coljamz
I got his shoutout from my dear friend and CFO, Anthony Villioti, the best damn comedian and CPA in this country. IG @riggahtony

I’m nothing without my partner in crime and roommate Luc LaGasse @lucwarmcontent who allowed me to take over our living room to start the business.

YOUR NAME is possible due to my incredible board of shareholders, I love them to death (they know who they are and how smokin hot they are).

Website: www.yournameny.com

Instagram: https://www.instagram.com/yourname_ny/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.