We had the good fortune of connecting with Susan Gold and we’ve shared our conversation below.
Hi Susan, what role has risk played in your life or career?
Risk is inherent in being a human on Earth. You can try and shelter yourself from it but at some point, you need to stare it down and stand up in order to thrive. Almost from the beginning, I’ve been a risk-taker. I speak the truth when it might be easier to stay silent. I went from growing up in a small town where many married their High School sweetheart to New York City not knowing anyone. I went from working for others to working for myself. I’ve knocked on doors, cold, and made deals. I moved across the country leaving everything I knew behind me. I bought a home not having a fixed income. I saved my home in a Divorce and created a stream of income through it that reduces financial pressures and provides a safe environment for myself and my son. And I find ways to give to others even when it appears to be a risk or not a time for generosity. Being willing to take risks has moved me forward to embrace fears to my core but also to experience wonder, amazement and garner a deep appreciation of who I am.
What should our readers know about your business?
I’m a consultant and help individuals and brands to opportunities through p.r. and business development. One of my gifts has been to see talents and attributes and expand upon them from a business perspective, fearlessly. After working at ICM, a large global talent agency, FOX, and then as a television producer, I started my own consultancy. First, it was matching brands with celebrities. That mushroomed into creating opportunities for brands. I’m not one to take a traditional route and I tend not to thrive in corporate environments. I just don’t fit. It’s definitely not been the easier softer way as there have been many periods of walking through abject terror. Looking back I clearly see I’ve always been led. I’m proud of the determination, focus, and humility I’ve needed to trudge the unique path I’ve created. What’s helped me most along the way is connecting with others and allowing myself to be vulnerable, to ask for help and to receive it. There are so many examples of serendipitous circumstances colliding to brighten my path. I’m proud of convincing Andy Warhol to endorse a car dealer for Donny Deutsch, taking a Dubai DJ who wanted to be known stateside to work with Warner Bros. and a #3 hit on the U.S. Dance Charts and for a publisher of educational materials in ASL, bringing Kristen Bell and a national family brand to the table for a national promotion. I always ask the question and the answer is always ‘yes’ until it’s a ‘no’. That has really served me and help set my signature for success as a consultant.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’d have to go to Echo Park for a ride straight through the shooting geysers on the paddle boats. A Pershing Square walking tour would also provide a sense of LA’s history. Philippe’s is fun to crunch around on the sawdust floor and watch people savoring their French Dip. Walking around Hollywood Lake and taking in the Hollywood sign or a trip to the Hollywood Bowl gives you a new perspective on glitz and glamour as does the grime and sparkle of the Hollywood Walk of Fame. Walking Rodeo Drive or the Venice Canals can be fun too. I love Neptune’s Net near the LA County line for its eclectic patrons and ocean view. The Getty Villa Cafe also offers one of the most breathtaking views and abundant surroundings. The Adamson House gives you a first-hand and historic look at how one family lived in their 19th Century beach house. The Smokehouse in Burbank or Musso & Frank in Hollywood gives you a feel for old school dining. And Noshi Sushi on Beverly Blvd. near Koreatown has been a longtime staple.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are many individuals, groups, organizations and books that have contributed to where I am in life. If I have to choose, I would have to say, my friend, Carol Perkins, has been profoundly impactful. Carol and I met in New York. She was a world-class model and I was matching celebrities with brands. She taught me about self-care and nurturing. How to get massages and steam baths. How to use makeup and take care of my skin. And in what was a very dark time for me, she escorted me from New York to Florida to assure I got to a specific hospital for care and then turned around and flew right back. She saved my life. Carol also demonstrated to me how to truly give to others and the authentic meaning of service asking for nothing in return. She opened my mind and heart to the many individuals, organizations, and groups helping others in need. When we last spoke, she was hard at work crafting N95 Facemasks for her local hospital in Charleston, SC. That’s Carol.